How to Market With Twitter
By Carrie Langstroth
Marketing with Twitter is a great way to build your online empire. There is a
revolution that is occurring which involves the use of the social media networks. Web 2.0
properties such as Twitter are being used by everyone from Larry King and CNN, to
celebrities like Sean Combs. If the people who are in the public limelight understand the
power that lies in the click of a computer mouse, then who are we to think that we can sit
on the sidelines.
The reason that a number of business owners are not at the center of this social media
frenzy is just because they do not know how to navigate the strength of Twitter. Following
the two steps outlined below should help to erase some of the confusion that some home
business owners face each day.
The first item that all Twitter marketing pros should learn to do is to build
friendships. As a small business owner, you probably already know the value of building
relationships. It is not enough to just ask a customer to buy something from you once, but
the goal is to earn a customer that will buy from you on a continual basis. This can only
happen if that customer has a relationship with you and your business. A great way to make
this happen is by communicating with them via Twitter.
Tweets, as they are called, are messages that are sent out to anyone who is a part of
your circle of followers. These tweets can communicate anything that you desire to your
customers. The key to being successful with this technique is to share things via your
tweets that make you relatable. You do not want to just sell items with Twitter, but your
goal should be to create friendships with your clients.
Tweeting about current events such as the World Series, the current economy, and any
other newsworthy events show that you are a person. Showing this side of your character
will allow your customers to trust, like, and understand you better. All customers tend
to buy from people that they trust and know more easily.
Secondly, once you have earned the trust and respect of your customers, the goal should
be to expand your marketing message to the masses. For example, if you have a letter that
you send out to your customers each month, add your twitter URL to that letter stating
that all customers who send us tweets from 12 to 2 each Thursday will get a free gift the
next time they visit your company. This will increase the money that you earn, build your
list of Twitter followers, and cause your presence to be built on Twitter as the authority
in your field.
In summary, Twitter is dominating the small business arena in the year 2009. The only
question is will you put the aforementioned tips in use this week to increase the revenue
of your company, or will you let your competitors become the figures who capture both your
current and new customers because they have mastered this form of social media
marketing.
Carrie Langstroth
is an Internet Marketing Success Coach. She is a retired CFO in the Corporate Business
world so brings strong leadership skills in owning and operating businesses. She coaches
and mentors people to empower themselves improving quality of life, personal development
and financial position. Learn more about this
revolutionary business
that can change your life.
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