There's a revolution occurring which involves the use of social media network properties such as Twitter by everyone from Larry King and CNN, to celebrities like Sean Combs. If the people who are in the public limelight understand the power that lies in the click of a computer mouse, then who are we to think that we can sit on the sidelines.
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How to Market With Twitter

Marketing with Twitter is a great way to build your online empire. There is a revolution that is occurring which involves the use of the social media networks. Web 2.0 properties such as Twitter are being used by everyone from Larry King and CNN, to celebrities like Sean Combs. If the people who are in the public limelight understand the power that lies in the click of a computer mouse, then who are we to think that we can sit on the sidelines.

The reason that a number of business owners are not at the center of this social media frenzy is just because they do not know how to navigate the strength of Twitter. Following the two steps outlined below should help to erase some of the confusion that some home business owners face each day.

The first item that all Twitter marketing pros should learn to do is to build friendships. As a small business owner, you probably already know the value of building relationships. It is not enough to just ask a customer to buy something from you once, but the goal is to earn a customer that will buy from you on a continual basis. This can only happen if that customer has a relationship with you and your business. A great way to make this happen is by communicating with them via Twitter.

Tweets, as they are called, are messages that are sent out to anyone who is a part of your circle of followers. These tweets can communicate anything that you desire to your customers. The key to being successful with this technique is to share things via your tweets that make you relatable. You do not want to just sell items with Twitter, but your goal should be to create friendships with your clients.

Tweeting about current events such as the World Series, the current economy, and any other newsworthy events show that you are a person. Showing this side of your character will allow your customers to trust, like, and understand you better. All customers tend to buy from people that they trust and know more easily.

Secondly, once you have earned the trust and respect of your customers, the goal should be to expand your marketing message to the masses. For example, if you have a letter that you send out to your customers each month, add your twitter URL to that letter stating that all customers who send us tweets from 12 to 2 each Thursday will get a free gift the next time they visit your company. This will increase the money that you earn, build your list of Twitter followers, and cause your presence to be built on Twitter as the authority in your field.

In summary, Twitter is dominating the small business arena in the year 2009. The only question is will you put the aforementioned tips in use this week to increase the revenue of your company, or will you let your competitors become the figures who capture both your current and new customers because they have mastered this form of social media marketing.


Carrie Langstroth is an Internet Marketing Success Coach. She is a retired CFO in the Corporate Business world so brings strong leadership skills in owning and operating businesses. She coaches and mentors people to empower themselves improving quality of life, personal development and financial position. Learn more about this revolutionary business that can change your life.

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