Ten Remarkably Effective Traffic Building Techniques
In the world of online business, traffic is like gold. It is something you work
hard for, and once you have it, you can turn it into cash, or even barter and
trade with it. Above all you must remember how valuable it really is, and invest
wisely with it, or your online business will fail.
If you want to grow your online customer base then you must build a good stream
of incoming traffic to your web site. Traffic leads to revenue. Depending upon
your online business model it probably does that in one of two ways.
For many online businesses, building traffic leads to growth in an opt-in
mailing list which leads to establishing relationship or rapport. This in turn
leads to strong prospects and an increase in sales volume.
For online businesses consisting of web sites without their own products and
services, building a good stream of incoming traffic leads to increased visitor
numbers which leads to higher quantities of clicks on affiliate links or advertisements
such as AdSense. This in turn leads to an increase in the site revenue.
Let's look at ten traffic building techniques that have proven to be remarkably
effective for growing an online business. In the first part of this three part
series we look at Search Engine Optimization, Pay Per Click Advertising, and
1. Search Engine Optimization
Search Engine Optimization (SEO) is the process of designing and fine-tuning a
web page and the links to that web page to improve the web page's relevance and
ranking in the organic, crawler-based listings of a search engine, for
particular keyword phrase searches.
Search engine optimization does require some study of the techniques involved.
That can be time consuming and the results might take weeks or even months to
see but, in the long term, investing your efforts in obtaining natural - also
known as organic - high-ranking placement in the top search engines will pay
While it is possible to optimize pages for many search engines, most webmasters
working on SEO concentrate on Google, MSN and Yahoo.
2. Pay Per Click Advertising
In addition to their organic search results the major search engines publish
additional sponsored listings on a pay-per-click basis. Pay Per Click (PPC)
advertising is one of the quickest ways to drive traffic to a web site. This is
certainly not the cheapest traffic building technique, but it is probably the
most effective technique to guarantee a large quantity of traffic, fast.