How Blogging Can Increase Your Online Business Success
by Shakil Zaman
Blogging is a relatively recent phenomena that is continuing to grow in
popularity among the online business world. Everyday, more and more internet
businesses are beginning to realize the power of blogs and how they can
positively impact their business success.
So, why are blogs becoming so popular? First of all they are an easy way for
anyone with an internet connection to develop a website instantly for free. They
are usually surrounded by a community or 'blogosphere' that shares similar interests
and thus are a great way to network and develop friends and business partners.
Most people that read blogs, read them because they are a great way to get your
thoughts out and share them with anyone instantly. Blogs are also highly search
engine friendly, since they are being updated regularly with fresh new content,
the search engines are prone to visiting them regularly. This means that if you
have a blog that you are adding valuable, useful content to on a regular basis
then the search engines will most likely be visiting your blogs on a regular basis also.
This also means that the search engines are going to visit the links on your
blogs also. So if you link to your main business site then this is a great way
to have search engines visit your site and potentially get the pages in your
site indexed. If you host your blogs on Blogger,
which happens to be owned by Google, then you will probably be getting frequent
visits by Googlebot, so just make sure your main site is properly optimized for
Googlebot's visits.
I recommend submitting a sitemap to Google and also verifying your site with
google so you can access the information they have about your site. Just visit
Google Webmaster Central
to get the details on how to do this.
Make sure you promote the rss (really simple syndication) feed for your blog.
This is a great way to attract more visitors to your blog. Submit your feed to
as many sites as possible, start with Yahoo at
Yahoo Publisher's Guide to RSS
and keep looking for other highly trafficked sources to add your feeds to.
It goes without saying that the content of your blogs need to be relevant and up
to date. Unfortunately there are many who add blogs just for the sake of getting
their main sites visited by the search engines using automated software. Please
do not do this as it gives the blogging community a bad name.
Monetizing your blogs is a great way of increasing your income. Add google
adsense to your blogs. Google adsense
is a program run by Google which allows webmasters to place ads on their site
served by Google which then if clicked by one of your visitors will give you a
percentage of the income per click. This amount usually varies from $0.02 all
the way to $5 for highly competitive keyword terms.
Add banners for affiliate programs that you promote through
Clickbank
Also use banners or text links to promote any business opportunities or network
marketing opportunities.
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