The Top Ten Ways to Market Any Business to Thousands by Leading Teleclasses
As business owners, we all know that the key to fantastic sales is to let your customers have a personal
experience of you. The difficulty, of course is that to give every customer that experience personally
requires a tremendous time commitment of ourselves and our staff. So what do we do?
One solution is to leverage our time by doing the "wooing" once and then let that effort live on forever
in a virtual format. It is about creating multiple products, programs, or streams of income from the core
of our business that can sell and propagate without our direct intervention!
But how do we do that?
By using the up and coming medium of teleclasses!
By leading teleclasses (classes by telephone) you can leverage your classes in a way which will increase
your productivity and the profitability of your business while becoming highly visible in your field or profession.
You can become the expert in your field -- the "go to" person! This article will provide you with ten ways
to leverage your teleclasses for maximum visibility and for driving thousands of customers to your door.
1. Create audio recordings of your teleclasses.
Using a digital recording device such as the DM-1 Recorder by Olympus or a recording service such as
Maklitel, you can capture your teleclasses on audio, which
can be leveraged in multiple ways. This recording can be used as:
A free download on your website
(people love added value and a way to get to know you when they visit your site)
A fee-based download (The going
rate for a one hour download is approximately $19.00)
A recording transferred to a CD
and used as a business card (people love to have great content to listen to as they drive or walk)
2. Combine several teleclasses, including recordings and written content, and create an online digital library.
An online digital library is a wonderful way to allow people the opportunity to buy a lifetime, annual,
or month to month membership to your teleclass programs. Many people are unable to attend the teleclasses
due to time constraints, so an online library will allow people the ability to experience your teleclasses
in a self-study format. I recommend that you develop 20 solid teleclasses, record each teleclass, and
combine the recordings with written content converted to PDF form, before opening your library. From here
you will want to continue adding new content to the library each month to keep people interested and
jazzed enough about what you are offering that they re-subscribe from year to year or month to month.
3. Turn your teleclasses into an article(s) for online and hard copy publications.
Teleclasses are a wonderful opportunity to build written content which you can share with your target
audience in the form of an article or press release. By writing articles, you can take the content from
your teleclasses and put it into a format which positions you as an expert in the media. This article
you are reading is taken from a telelcass by the title of Leveraging Your Teleclasses for Long-Term
Sustainability, and I am submitting this in multiple locations on the internet and to several hard copy
magazines. The great thing about article writing is that your written word is then disseminated to
thousands of people around the globe who are in the market for the products and services you are offering.