Networking Your Marketing Strategies
A network is a group of points or locations interlinked with specific paths. A network
can be computers, people, web sites, or anything that is linked together to form a group.
Remember the old adage, "There is power in number?" You can utilize this power by
developing a network of locations all promoting your products or services.
Networking your web sites in one of the best marketing strategies you can use. The
concept is simple. Develop several web sites promoting similar products, and link them
all together. Let's say for example you have a web site that focuses on dogs and offers
the following products:
Dog grooming course
Dog grooming supplies
Dog obedience training
Dog breeds guide
Dog show supplies
Rather than using one general site to market all these products, develop five separate
targeted sites and create a network.
Your first step will be to register five separate domains, each targeting your products.
Your domains might look something like this:
Selecting the right domain names is an essential part of developing your network. Your
domain names should include your primary keyword phrase. A keyword phrase is two or more
words that best describe your web page. However, selecting the right keyword phrases
can be a bit difficult.
Goodkeywords.com offers a free
little software program that will assist you. Simply type in a keyword and the program
will provide you with a list of additional keyword phrases.
Each site within your network should be strategically optimized for the Search Engines
and solely focus on your primary keyword phrase. For example, the dog grooming course
site might provide visitors with free dog grooming tips, articles and advice.
The dog grooming supplies site might provide visitors with tips on selecting a good
grooming table, or tips on how to properly use clippers and scissors. All of the content
within each network site must be completely targeted to each site. This in-turn will drive
highly targeted traffic to each site.