Make Your Website Pull Orders Like Crazy!
By Grady Smith
Profits sagging? Finding that sales are harder and harder to come by? Maybe it’s time to
take a hard look at how you’re marketing your products and design a complete system that
helps you maximize your traffic. Here are a few suggestions for increasing your conversion
and creating a complete order-pumping website:
First, you need a strong hold no punches sales letter. Of course, you probably
already knew that. But what you might not know are the essential ingredients that make
for a strong letter. You need a headline that grabs the reader, makes a promise, and
builds enough curiosity for them to continue reading.
You need a strong list of benefits that detail what they get after ordering your product.
You need to tell them why they need it, and you need to give them an offer that makes
them order now, using time limits for special discounts and even some bonuses to increase
the value of the offer.
Second, you need to collect email address from those visiting your website. This is an
often overlooked part of the process, but it’s important because: It lets you automatically
follow-up with your prospects using an autoresponder service, and in time, you increase
their interest by hitting their hot buttons.
And it allows you to build a list of people that you know are interested in the type of
product you’re offering. Then, as you introduce new products that match this market, or
you find affiliate programs with targeted offers, you can email them to your list for an
added profit stream.
The secret to making this work for you is to offer a free report that your prospects
really want. It should be directly revolved around your product and offer something that
most would actually pay for.
By giving it away for free and targeting it to your visitor’s interest you’re making an
impossible to ignore offer. And when done right, you can quickly obtain the email
addresses from the majority of your visitors.
Finally, to complete your profit-pulling website, you can offer additional offers through
use of an exit pop-up that shows prospects other targeted offers and you collect a
percentage of each purchase through affiliate programs. Do these techniques work? You bet!
Here’s some example from my own site:
I offer a product for $14.97. I have a strong sales letter that converts well and turns a
good percentage of my visitors into customers. Then I have an autoresponder and free
report offer that captures hundreds of email addresses each day. And by using a series of
messages sent out to those getting the free report, I’ve been able to triple my website
conversion. But that’s not all:
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