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General Web Marketing

Step-by-Step Guide for Making Money on YouTube
This article describes a simple yet powerful method for making money on Youtube. Go to a business owner and tell them that you would make a free advertising video for their business and upload it on YouTube. More ...

The Fallacy of Free Advertising
The temptation to turn towards free marketing resources can be an irresistable call, particularly to beginners on tight budgets. However, 'free' isn't a good bargain if it doesn't give you results! More ...

36 Low-Cost Small Business Marketing Ideas
There are many low-cost ways to promote your small business without breaking the budget. Sometimes the simplest ideas are the most effective. This article provides 36 small business marketing ideas to spark your creativity. More ...

Branding Your Business
If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. More ...

How to Create a High Reponse Call to Action
A good landing page should close with a strong call to action. A call to action compels the visitor to perform a specific task such as fill out a web form to purchase something or subscribe to an email mailing list. More ...

35 Ways to Market Content With Social Media - Share Articles, Blogs, Videos and More
For the business user, social media works by sharing compelling content to capture the attention of your target audience. When you do this well, you can count on generating website traffic, client leads and even media attention. More ...

Measuring Your Social Media ROI
If you've added social media to your marketing mix, you're probably asking yourself, "Is it worth all the time and effort involved?" That might seem like a difficult question to answer at first, but there are definite steps you can take to measure the return on your social media investments. More ...

Basic Pinterest Marketing Concepts
Pinterest is a great tool for marketing. The surest way to succeed in Pinterest marketing is to research to find out the finest practices from other marketers and even your competitors. More ...

How To Develop An Effective Unique Selling Position (USP)
Most website owners realize the importance of having a USP but have difficulty developing one. If you don't differentiate yourself from 100 competitors selling the same product or service you may soon be out of business. More ...

Beginner's Guide to First Five Steps to Start Your Own YouTube Channel
With more than 800 million unique visitors viewing more than 3 billion hours of video every month, Google'sYouTube gives you an excellent opportunity for sharing your stories with the world. More ...

Profit 101: Making Your Business Prosper In Uncertain Economic Times
We've been going through some uncertain economic times recently. And those with a job are (rightly) worried about security: of their jobs and pension plans. Insider trading, executives caught with their hands in the corporate cookie jar. More ...

Complaining Customers Are Good For Business
Remember the Coca Cola marketing disaster a few years ago? They tried to switch Coke drinkers to New Coke. It didn't work. Fortunately, the company quickly recognized the problem and had the resources to recover fast. More ...