Newsletter Marketing - How to Build an Email List
Building a large list doesn't happen overnight but can be achieved if you work on it
consistently. It's a never-ending process that reaps many benefits. Once you've built a
large list of subscribers will be able to generate instant sales, do market research and
participate in joint ventures with other marketers in your niche.
Let's look at the requirements needed to build a list.
o Sequential autoresponder
This refers to web-based software that stores contact information in an online database
and sends out e-mails at prescheduled times.
o Squeeze page
This is a web page containing your opt in form, a free offer and several bullet points
outlining the benefits of receiving your offer. It's called a squeeze page because there
are no other links on the page. This prevents your visitor from getting distracted and
directs them to only take one action... subscribe to your opt in form.
o Free offer
No one will subscribe to your list if you don't bribe them with a free offer. This
motivates them to take actionimmediately. Your offer could include a report, video, audio
o Single or Double opt-in
Double opt-in is when a visitor submits your opt-in form and is immediately redirected
to another web page which thanks them for filling out the form and asks them to check
their e-mail to confirm their subscription. After they have confirmed their subscription
by clicking on the link in their e-mail they receive another email confirming they have
Single opt-in means a potential subscriber doesn't have to take the extra step of
confirming their e-mail address. Even though this may build your list faster it can easily
be abused with people using fake e-mail addresses. This means you won't know if you have
real people on your list. It's better to stick with double opt-in.
There are both free and paid methods to build a list. Paid methods generally work
faster than free ones because you are substituting money for time.
o Article marketing
Write a series of 400 to 500 word articles and submit themto the top article
directories and ezine publishers in your niche. At the bottom of each article include a
link to your squeeze page. Often ezine publishers and website owners will publish your
article in their ezine or on their website thus generating traffic to your squeeze page.
o Search engine optimization
Create content that targets a specific keyword or keyword phrase which receives lots of
visitors each month from the search engines. Include your keyword in the meta-tags, title
tags, headlines, sub headlines, content, file names and links on your web page. If your
web page gains high rankings it will attract a lot of traffic from the search engines. You
can either place your opt in form on this page or redirect the traffic it receives to your