Welcome to Bucaro TecHelp!

Bucaro TecHelp
Maintain Your Computer and Use it More Effectively
to Design a Web Site and Make Money on the Web

About Bucaro TecHelp About BTH User Agreement User Agreement Privacy Policy Privacy Site Map Site Map Contact Bucaro TecHelp Contact RSS News Feeds News Feeds

Victims of Sandy Hook

Stop the Slaughter of Innocents. Congress is bought and paid for by gun lunatics and gun promotion groups. If you want to live in a safe America, help buy Congress back for America. Send a donation to Mayors Against Illegal Guns, 909 Third Avenue, 15th Floor New York, NY 10022

SEO Tips to Get Your Website to the Top of Search Engines

When it comes to the success of digital marketing and finding new customers via the web, keyword optimization is one of the most important tools you can bet on. Keyword optimization or keyword research is the act of researching, analysing and selecting the best word or concept of great significance to your product, services or campaign in order to target and drive traffic from search engines such as Google to your website and other digital platforms.

Getting your website or blog on the first page of search engines can be a daunting task if you do not understand the fundamentals of optimization. Although this tutorial is not guaranteeing you the first place in major search engines, it does point out what one needs to do to be in the Search Engine Optimization game.

It is much easier than you think and this article is to guide, help and provide you with the basic and key for successful search engine optimization:

Step 1. Choose the right keywords

It is tough to be the best at everything and that includes Keyword Optimization. The first step of reaching the top of search results is identifying the right keywords. It can either be a single or multiple words or entire phrases. As you might already be aware of, most searches on the internet are made in the form of a question. Therefore, before you start writing down the keywords, you need to decide which keywords you want to focus on. These are the words people would type into the search engines in order to find your page, blog, website or product.

It is very essential that the word you choose as the keyword is broad enough for lot of people to search for on the internet, but narrow enough that you have a decent chance of getting a high search rank for it on the search engines and results.

For example, the word "shoe" is way too general. However, "Where can I find cheap shoes online" is a pretty good one. Similarly, the word "Europe" is way too general and Wiki sites will normally dominate these top spots. So, "the best holiday destination in Europe" is a much better phrase to focus on.

Here are my top tips for choosing the right Keywords:

1. Start with customers

Think about who your target audience or customers are. What are they likely to type into the search bar when they are looking for answers where your services can help them? Why not ask existing customers what they would search for?

2. Weigh up the competition

Although it is important for you to choose words that many of your target audience might be typing into search engines, they should not be words that bigger companies with the most muscles and bigger budget will compete for.

3. Use Google tools

Guess not only. Google has several good tools which can aid you find what is popular to search.

On Google Trends, a public web facility based on Google Search engine, shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages including a list of popular searches. You can also enter keywords and see how popular they are, compared with other phrases and ideas on similar terms - in order to choose the one that most are looking for.

You can also find keywords using Google's ad tool AdWords. You do not necessary have to advertise, you can just create an account and select using the "Keyword Planner" under the "Tools" menu.

RSS Feed RSS Feed


Follow Stephen Bucaro Follow @Stephen Bucaro


Social Media Marketing All-in-One For Dummies

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.

Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy.

Fire HD
[Site User Agreement] [Privacy Policy] [Site map] [Search This Site] [Contact Form]
Copyright©2001-2017 Bucaro TecHelp 13771 N Fountain Hills Blvd Suite 114-248 Fountain Hills, AZ 85268