SEO Tips to Get Your Website to the Top of Search Engines
When it comes to the success of digital marketing and finding new customers via the web,
keyword optimization is one of the most important tools you can bet on. Keyword optimization
or keyword research is the act of researching, analysing and selecting the best word or concept
of great significance to your product, services or campaign in order to target and drive traffic
from search engines such as Google to your website and other digital platforms.
Getting your website or blog on the first page of search engines can be a daunting task
if you do not understand the fundamentals of optimization. Although this tutorial is not guaranteeing
you the first place in major search engines, it does point out what one needs to do to be in
the Search Engine Optimization game.
It is much easier than you think and this article is to guide, help and provide you with
the basic and key for successful search engine optimization:
Step 1. Choose the right keywords
It is tough to be the best at everything and that includes Keyword Optimization. The
first step of reaching the top of search results is identifying the right keywords. It can
either be a single or multiple words or entire phrases. As you might already be aware of, most
searches on the internet are made in the form of a question. Therefore, before you start writing
down the keywords, you need to decide which keywords you want to focus on. These are the words
people would type into the search engines in order to find your page, blog, website or product.
It is very essential that the word you choose as the keyword is broad enough for lot
of people to search for on the internet, but narrow enough that you have a decent chance of
getting a high search rank for it on the search engines and results.
For example, the word "shoe" is way too general. However, "Where can I find cheap shoes
online" is a pretty good one. Similarly, the word "Europe" is way too general and Wiki sites
will normally dominate these top spots. So, "the best holiday destination in Europe" is a much
better phrase to focus on.
Here are my top tips for choosing the right Keywords:
1. Start with customers
Think about who your target audience or customers are. What are they likely to type into
the search bar when they are looking for answers where your services can help them? Why not
ask existing customers what they would search for?
2. Weigh up the competition
Although it is important for you to choose words that many of your target audience might
be typing into search engines, they should not be words that bigger companies with the most
muscles and bigger budget will compete for.
3. Use Google tools
Guess not only. Google has several good tools which can aid you find what is popular to search.
On Google Trends, a public web facility based on Google Search engine, shows how often
a particular search-term is entered relative to the total search-volume across various regions
of the world, and in various languages including a list of popular searches. You can also enter
keywords and see how popular they are, compared with other phrases and ideas on similar terms
- in order to choose the one that most are looking for.
You can also find keywords using Google's ad tool AdWords. You do not necessary have to advertise,
you can just create an account and select using the "Keyword Planner" under the "Tools" menu.