Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This
bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La,
location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.
Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars,
and you'll learn about valuable social media tools and analytics methods that can help you assess the success
of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer,
publicist, or anyone in charge of implementing and managing an organization's social media strategy.