Components That Ensure Article Marketing Success

By Clint Butler

Article marketing sucks! Article marketing doesn't bring the traffic it used to! The game of article marketing is way too saturated! These are all words you hear echoed by Internet marketers who are convinced article marketing doesn't work. These Internet marketers have tried several times to drive traffic by means of articles, and several times they have come up short. But did they come up short because article marketing is dead, or did they fail because they didn't take it seriously enough?

What so many people forget about article marketing and its value to Internet marketing:

People have to understand that a while ago there was no means to drive traffic on the Internet unless you were willing to commit a lot of time and a lot of energy. There are a lot of Internet marketers who have a great disdain for article marketing, because they argue that it takes a lot of time and effort. But many of these article marketers are looking at it from the wrong standpoint.

Why so many people believe article marketing has no value to Internet marketing:

There are many article marketers who believe the game has dried up. These are the Internet marketers who are convinced the only way serious traffic can be gotten with this route is to crank out hundreds of articles a week. Cranking out hundreds of articles may seem a good thing at first, but in the end all many of these markers end up doing is saturating the Internet with filler content. When article marketing is done the right way one article has the power to drive thousands of visitors.

What so many people have forgotten about article marketing:

Internet marketers have forgotten the power of creating riveting content that pulls people in and actually gives them something of real value. Too many of them get caught up in trying to write articles for the sole purpose of getting cheap through traffic. The problem is this traffic isn't going to last long and pretty soon the article will fade into oblivion. Creating content that is truly of value to the reader is what will cause a windstorm of traffic.

Why article marketing has so much value to Internet marketing:

It wasn't too long ago that article directories didn't even exist. Internet marketers forget that in the early stages of the Internet you had to create your own website and hope it was able to rank in the search engines. Sometimes this could take a very long time, and most times it wouldn't happen at all. Article directories came along and changed the game. Seeing as how content was constantly submitted to them these directories begin to receive respect from the major search engines.

Now people who are interested in marketing a product or a service can place content on these directories and ride the coattails of these websites domain authority. This means that any piece of content you want to get seen in search engines can be seen when utilized the right way. But too many people do it wrong and that is why the game is dried up for those who are using a quantity versus quality approach.

Why article marketing represents more opportunity than ever:

Some people look at it as a bad thing that many article directories have become flooded with low-quality content. But Internet marketers who are able to see things from a different standpoint see opportunity. Seeing as how there is so much low quality content on these directories these days anyone who is willing to invest the time to create real content can easily beat these articles.

What this means is any article marketer who is willing to focus more on quality versus quantity can receive most of the traffic for a given niche. People are looking for a combination of quality content along with entertaining content. When they come across content only to find it is basically fluff in order to get them to click over they are disappointed. And they begin to lose faith in article directories as a good source of reference for various information they are trying to learn.

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