Grow Your Home Business - Marketing With Articles
By Phil Hadfield
Grow your home business by marketing with articles. Today on the internet articles
have a place of their own. They can govern how much success a website will gain from
traffic being driven there. They have become integral in the ensuring a site works and
pulls in a profit. Site owners should really utilise the inclusion of articles in their
site to reap the benefits of extra traffic.
They have long been regarded as a solid method of traffic generation and they play a
large role in increasing the rankings of the site in search engine results. It stands to
reason that the higher you can get your site ranked the more opportunities you will have
for earning an online income. The main thing you need to keep in mind when marketing with
articles is that above all they must be well written.
A well written article will attract readers and if they like it they will perhaps pay
your website a visit. Even if they don't they may still keep an eye out for any further
articles you may write and also recommend them to their friends and colleagues. To ensure
that you get as much out of your efforts as possible there are a few things that you
should keep in mind when writing for marketing with articles.
One thing to remember are keywords and keyword phrases. Someone might very well go
straight to your website because they have its URL. In reality this doesn't happen very
often. They will probably be searching the net for a certain topic and will have typed a
search word or phrase into a search engine e.g. marketing with articles. It is this phrase
that the search engine will look for.
If for example they type in the same long tailed keyword, the number of corresponding
results will be displayed and if your article has the same phrase it will be displayed
somewhere in those listings. When doing your keyword research you can use one of the many
keyword research tools out on the net. A favourite is the Google external keyword tool
which is available to all for free.
Following on from this you should aim to use your keywords in the best possible way.
The density in an article will dictate its relevance to the search engines. You should aim
to use it in a manner that does not interrupt the flow of your writing and you should
certainly not overstuff the article with it. It will cause both the reader and the search
engines to disregard it.
One of the most important aspects of marketing with articles is the content of your
piece. You must strive to ensure that it is primarily informative and readable. Reading
should be an enjoyable experience whether it is factual information or fiction they are
reading. If people enjoy your style and content they may very well look out for further
work that you produce. You are building up trust and respect.
A very important item not to forget when you write and submit an article is never to
forget to fill out your resource box, normally situated at the end of the form. This is
your take from the agreement between you and the ezine. that you have submitted to. If
your readers have enjoyed your article they may very well click on your link.
One final thing, marketing with articles is not difficult. It does require time and
effort though, but once you get the first few under your belt your confidence will grow
and after a while you will find that you actually enjoy sitting down at the keyboard and
not dreading it.
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