Using a Swipe File for Copywriting Reasons
by Adrian Hargray
Do you know what a "swipe file" is? You should, because it can save you thousands of
dollars if you were considering going the professional route and hiring a copywriter. A
swipe file is simply a collection of winning ads and sales letters that you can use to
write your own successful sales letter. This is a copywriter's best friend, and if you
want to have copywriting success, you will want to have one for your business.
Trying to write a winning sales letter from scratch can be a tough thing to do
especially if you're not used to writing your own copy. But if you have a swipe file,
getting started is easy. You don't have to drive yourself crazy over looking at a blank
screen if you're clueless about what to write. For inspiration, go to your swipe file.
If you're in a jam about what to write for your headline, take a look at the winning
ads and sales letters that you have in your possession. If you're wondering how to go
about finding winning ads to emulate, then start on the internet. First off, you should
know the names of professional copywriters. Some of them are John Carlton, Jay Abraham,
Dan Kennedy, Michael Fortin, and Gary Halbert. Simply go to Google, type in any one of
these names, and study the pieces that they've created for themselves.
One thing that you don't want to do however is copy word-for-word the sales letter
pieces. What you're looking to do here is gain an understanding of where these writers are
coming from when they wrote their sales pieces. If you're looking to become a world class
copywriter someday, then one of the best things that you can do for yourself is take notes
while reading their copy.
When you take notes, you will allow yourself to peek into the minds of these legendary
writers and gain and understanding of their style of writing. Once you've gotten to a
point where you know why and what the reason was for them writing their copy, you will
want to start out on your own and write some copy for yourself.
To start off writing copy for yourself, emulate a headline that is in one of your swipe
files. You want to use the headline as a template for your own work. After writing your
headline, to decide if it is good or not, perform the "so what" test. The "so what" test
will allow to you know if your headline is relevant or not. If your headline has a good
answer to the question of "so what?", then you know you have a good headline.
After you've written you're headline, you will want to move on to the first line of
your sales letter piece. Your headline should inspire your reader to want to read more,
and this is where the first line comes into play. Your introductory paragraph will set the
tone of your sales letter and should let the reader know what your letter is all about.
Becoming a top copywriter isn't hard at all. It just takes some knowledge and a swipe
file to get started and you will be well on your way. And by the way, your goal should be
to have a profitable campaign, not to reach for international acclaim. So focus on
earnings first and then go after your top copywriting status.
For more copywriting tips you can use to write more effective copy, visit the following
website: instant-downloadz.com [unused domain]
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