1. Ask Questions Your Target Prospect Can Answer "YES" to Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.
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Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!

1. Ask Questions Your Target Prospect Can Answer "YES" to

Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested.

Of course some believe that by asking questions you run the risk of someone responding "no", and therefore, they wonít read your sales letter. While this is true, if you ask the right questions, youíre deeply engaging those that are interested. And those that stop reading werenít going to buy anyway.

Hereís how it works:

By reading this article, I know that you are interested in increasing the response of your sales letter. And understanding this, if I created a product that offered to teach you these techniques, I would ask certain questions that would keep you interested.

For instance:

"Do you want to learn a simple technique that takes less than 2 Ĺ minutes of work, but will instantly double the response of any sales letter you apply it to?"

"Would you like to learn the three words you can add to your headline that will guarantee everyone will read your sales letter? Iíll reveal the answer within this letter".

Those interested in learning these techniques will keep reading to find out the answers. And those that donít keep reading arenít interested in my product anyway, and no amount of selling will get them hungry for something they simply donít want.

2. Guarantee Every Benefit Your Product Has

Your guarantee is a powerful way to make prospects believe in you and your offer. But itís not enough to say you guarantee their satisfaction. Instead, spell out each strong benefit your product offers, and then guarantee it.

"Order now and youíre guaranteed to lose 14 pounds in the next 21 days, youíre guaranteed to start feeling energized from the first day you use this product, and youíre guaranteed to find this is the easiest way to lose weight because youíll no longer crave the foods that harm you. So, if you donít lose at least 14 pounds in 3 weeks - if you donít feel a super surge of energy starting on the first day - or if you donít find this product makes losing weight as easy as lying down, worry not. Simply return any unused portion and youíll receive a full refund."

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