Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!
By Grady Smith
1. Ask Questions Your Target Prospect Can Answer "YES" to
Asking questions in your sales letter is a powerful way to truly engage your readers.
It creates a need for an answer, and separates the buyers from the uninterested.
Of course some believe that by asking questions you run the risk of someone responding
"no", and therefore, they won’t read your sales letter. While this is true, if you ask
the right questions, you’re deeply engaging those that are interested. And those that
stop reading weren’t going to buy anyway.
Here’s how it works:
By reading this article, I know that you are interested in increasing the response of
your sales letter. And understanding this, if I created a product that offered to teach
you these techniques, I would ask certain questions that would keep you interested.
For instance:
"Do you want to learn a simple technique that takes less than 2 ½ minutes of work, but
will instantly double the response of any sales letter you apply it to?"
"Would you like to learn the three words you can add to your headline that will guarantee
everyone will read your sales letter? I’ll reveal the answer within this letter".
Those interested in learning these techniques will keep reading to find out the answers.
And those that don’t keep reading aren’t interested in my product anyway, and no amount
of selling will get them hungry for something they simply don’t want.
2. Guarantee Every Benefit Your Product Has
Your guarantee is a powerful way to make prospects believe in you and your offer. But
it’s not enough to say you guarantee their satisfaction. Instead, spell out each strong
benefit your product offers, and then guarantee it.
"Order now and you’re guaranteed to lose 14 pounds in the next 21 days, you’re guaranteed
to start feeling energized from the first day you use this product, and you’re guaranteed
to find this is the easiest way to lose weight because you’ll no longer crave the foods
that harm you. So, if you don’t lose at least 14 pounds in 3 weeks - if you don’t feel
a super surge of energy starting on the first day - or if you don’t find this product
makes losing weight as easy as lying down, worry not. Simply return any unused portion
and you’ll receive a full refund."
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