How Social Networking Can Help You Get a Job
Social networking, while a huge component of life, is still a new environment in the
grand scheme of things. The growth potential of each of these communities is incredible and
that accounts for the hundreds of millions of dollars dumped into each of these social networking
companies by investors year after year. However there is great debate over how social networking
truly can be capitalized on other than as a community of like minded people.
One area though that social networking has quickly caught on is the area of recruiting.
It did not take people, the social networking sites, employers or human resources departments
long to realize that the same tools that job seekers had been using for years could be used
by them to get information about prospective employees. In fact there has been no shortage
of news stories on this phenomenon.
What we want to take a look at today is how you as a job seeker can use this social networking
to help you position yourself correctly so that prospective employers can find out what they
need to about you. In doing this we will also look at how you can irrevocable hurt yourself in
the search for a job through social networking.
Finally, we will delve into the jobs that are helped and hurt the most by this glut of
information available through the different networks. Now, I want to go on record that I in
no way believe that a person should have to censor themselves in any way. However, what we
are looking at here is how you can position yourself for employers on the internet therefore
we will be talking about things people should and shouldn't do.
If you as an individual wish to go forward with whatever, realize the greatest asset of
social networking and the internet is that you can be who you want and present yourself the
way you wish. Just realize with that right is the responsibilities and consequences that come
with the decisions that each individual makes. With that in mind let us dig deeper into how
you can start to improve your chances of getting that job you applied for with the help of
your social networking network.
When I first started posting on the internet the free information this blog provides
about personal branding and social networking I was questioned constantly about how it can
affect and assist in finding and keeping a job but I wanted to research the topic more before
I wrote an article on it. I wanted to know what employers were looking at online when scouting
individual employees. This will help us when it comes to looking at how to position your network
to be as effective as possible in helping you with your job search. The first place I went
to was an article from Linda Roeder written on June 16th of this year.
This article states without a shadow of a doubt that companies are in a large way using
social networking and the percentages are extremely high. Her numbers come from a poll released
by Jumpstart Media, a company started by Digital Brand Expressions which is a search marketing
consulting firm that helps Fortune 1000 companies with their digital branding. In the poll
released June 9th of this year 75% of the hiring managers surveyed utilized LinkedIn, they
stated that they used Facebook and 26% of them responded that they use Twitter. When further
asked why, the managers responded that they were looking for the "professionalism of the person
beyond the resume".
This means to me that employers are depending on social networking to get a closer look
at the person behind the professional protection often provided by a resume and cover letter.
This could mean looking at the groups you belong to, the blogs you have RSS feeding into your
profiles, how you are at presenting yourself through written, verbal or visual communication
depending on how much multimedia is integrated into your site and simply put your pictures
that are publicly available. This means that you truly want to paint a picture of professionalism,
especially on LinkedIn, but also on Facebook and now on Twitter as well.
The question I get asked all the time is "How do I do this?" There are countless ways
of doing this, but none of them are "easy" and all of them take diligence and work on your
part to maintain. The first is to take a look at everything you have posted in each of your
accounts and make sure that they are helpful to you professionally. This might mean taking
some pictures down and storing them on your hard drive and backing them up in a different way.