How to Use LinkedIn As a Tool in Your Job Search
So you are looking for a job. You have checked every job board imaginable, and applied
for every position you have found. So far so good! However, there is much more involved in
a job search today than ever before, as social networks provide new forums in which to promote
and find employment. New applications are developed and implemented every day across popular
mediums such as Facebook, LinkedIn, Twitter, and even YouTube. Unfortunately, many people are
unaware of how to maximize their presence within these forums. Maximizing your online presence
can greatly increase your chances of finding your dream job, being recognized by other professionals,
and revitalizing your job search.
The most obvious social network for a job seeker to utilize is LinkedIn. LinkedIn is
used by 69 of the Fortune 100 companies, operates in over 200 countries, and is home for over
100 million members worldwide. With such a staggering presence of business professionals, it
is obvious why LinkedIn has become such a powerhouse in the working world.
Now begins the true test - How can one better use LinkedIn to find employment? Make the
most out of your profile. Your profile is the most important part of your social network and
should be carefully crafted.
Photo: A proper profile photo is crucial for any professional on LinkedIn's social
network job search. Keep in mind that this one photograph will be visible everywhere your profile
is. First impressions are very important, and we live in a very visual culture- so your profile
photograph should reflect and emphasize the type of professional you are. In essence, LinkedIn
is an extension of a traditional resume and should be treated as such. If your photo is too
personal or inappropriate to show your employer, then it should not be your profile picture.
Headline: This is a very simple section of your profile, but proves to be one
of the most important. The LinkedIn headline is important for a job seeker because it displays
your name, what you do, where you do it, and what your specialization is. Determine what you
want to be found for, the job you desire/currently have, and your skills that prove most applicable.
Your headline is going to be the second thing employers see after your photo, and should generalize
what the rest of your profile will provide.
Keywords: Just like a website, LinkedIn relies on certain criteria for bumping
your profile to the top of search results. This criteria includes relevancy and keywords. Once
you have established what type of job you want to be discovered for, you can begin to research
For example, imagine you are a job seeker who wants to be found for your skills in marketing.
Your first step would be to search LinkedIn for other individuals competing for first page
results in marketing. Be sure to use LinkedIn's advanced search feature to assure your results
are based around your geographical location (there is no need to compete with someone across the country).
Once you have your results, begin observing the top profiles listed. Once you have their
profile open, command search (cntrl+F) the document for your keyword- in this case "marketing".
The number of times that the word "marketing" is displayed is now your number to beat. If their
profile has the word marketing displayed 31 times, then listing 32 in your profile will give
you the top slot for that search! While much of your efforts to find work will involve searching
on your end, being a highly viewed passive job seeker can tremendously improve your results.
Easy right? Unfortunately, many individuals keyword "cram". Keyword cramming is when
an individual fills their profile with buzz words they wish to be found for, often times copy
and pasting the same list of skills over and over. While this will result in an unbeatable
profile in search rankings, it will also make your profile look weak, especially to those who
understand how the search engine functions.