How To Use Autoresponders To Help Market Your Products Online
Marketing your products on the Internet is not easy. Even if you generate lots of
traffic to your website or landing page it doesnít guarantee sales. You need to convert
prospects into customers. One of the best ways to convert website visitors into customers
is to use follow-up autoresponders. Itís one of the most under-used, low-tech tools to
market products online.
Tapping the power of autoresponders
If youíve ever tried to sell products online you know that only a small percentage of
people buy. The majority (approximately 98 percent) leave and are never seen again.
Autoresponders allow you to retain many of these visitors. This is accomplished by adding
a sign-up form to your landing page. To motivate people to subscribe offer them a free
report or video. After they download your free offer their contact information is stored
in an online database. They receive an instant follow-up e-mail message after they have
subscribed. Every few days another follow-up e-mail is automatically generated by your
autoresponder. To get a new prospect to buy your product you need at least 7 follow-up
Once youíve set up your autoresponder system it will enable you to sell products on autopilot.
Three ways autoresponders help market your products online
1. Follow-up marketing
Use one autoresponder to follow-up on prospects. These are people who have not yet
purchased any of your products. Often a person is not ready to buy right away but when
given more information they more inclined to open their wallets. Offering valuable tips,
news, reports in your follow-up e-mails helps the prospect make a more informed decision.
Use another autoresponder for customers who have already bought your products. Place
them in a different category because they trusted you enough to buy your product. The most
important follow-up message should be to thank them for their purchase. Successive e-mail
content may include asking for feedback through surveys, well-written articles, video
tutorials, special reports and product recommendations.
2. Offer an e-course
This is a series of email lessons delivered automatically by an autoresponder. For
instance if you wanted to sell a 12 week e-course, set up your autoresponder to
automatically deliver a new lesson each week for 12 weeks. This enables you to sell a
product on autopilot. If you want to make more money simply set up more autoresponders
with related products.
3. Educate customers
Customers often get frustrated because they donít know how to use a product or get held
up with technical issues. Use your autoresponder to deliver educational lessons. For
example if someone doesnít know how to set up a WordPress website send them a series of
email or video tutorials by autoresponder. Every time a new person has this problem direct
them to your autoresponder series. This saves a lot of time because you've set up an
automated response system.
Instead of relying on impulse buyers to sell your products, use autoresponders to build
relationships with your customers. When people know, like and trust you youíll make more money.
Herman Drost is a Certified Internet Webmaster (CIW) owner and author of
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