How To Market Your Website Without Relying On Google
o Are you relying on Google for all your traffic?
o Have you experienced a drop in rankings, traffic and sales?
o What marketing alternatives are there to Google?
o What steps have you taken to prevent your site from suffering future search algorithm updates?
Many online marketers experienced a sudden drop in rankings, traffic and sales following
the latest search algorithim changes from Google. Two of the major factors that prompted these
changes were websites containing thin content and using techniques to to boost their rankings
in the search engines.
Letís dig deeper into the Penguin and Panda algorithim updates and see how they affected websites:
This code name refers to a Google algorithm update announced on April 24, 2012 which
affected websites that used keyword stuffing, cloaking and unnatural linking techniques. For
example blog spam refers to posting your article on one blog then re-posting it automatically
to all the other blogs in the same network.
Unnatural links refers to building your links in an unnatural pattern. For example if
you suddenly receive 1000 new links to your website in one day instead of acquiring new links
over several weeks from different web properties.
Google Panda (also named Farmer)
This code name refers to a Google algorithm update announced on February 2011 which lowered
the rankings of sites containing low quality content and rewarding sites with high quality
content (ie higher rankings).
What is a high quality website?
Here are some questions you can use to assess the "quality" of a web page or an article.
According to Google Webmasterís Central Blog "these are the kinds of questions we ask ourselves
as we write algorithms that attempt to assess site quality".
[ ] Would you trust the information presented in this article?
[ ] Is this article written by an expert or enthusiast who knows the topic well, or is
it more shallow in nature?
[ ] Does the site have duplicate, overlapping, or redundant articles on the same or similar
topics with slightly different keyword variations?
[ ] Would you be comfortable giving your credit card information to this site?
[ ] Does this article have spelling, stylistic, or factual errors?
[ ] Are the topics driven by genuine interests of readers of the site, or does the site
generate content by attempting to guess what might rank well in search engines?
[ ] Does the article provide original content or information, original reporting, original
research, or original analysis?
[ ] Does the page provide substantial value when compared to other pages in search results?
[ ] How much quality control is done on content?
[ ] Does the article describe both sides of a story?
[ ] Is the site a recognized authority on its topic?
[ ] Is the content mass-produced by or outsourced to a large number of creators, or spread across
a large network of sites, so that individual pages or sites donít get as much attention or care?
[ ] Was the article edited well, or does it appear sloppy or hastily produced?
[ ] For a health related query, would you trust information from this site?
[ ] Would you recognize this site as an authoritative source when mentioned by name?
[ ] Does this article provide a complete or comprehensive description of the topic?
[ ] Does this article contain insightful analysis or interesting information that is beyond obvious?
[ ] Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
[ ] Does this article have an excessive amount of ads that distract from or interfere
with the main content?
[ ] Would you expect to see this article in a printed magazine, encyclopedia or book?
[ ] Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
[ ] Are the pages produced with great care and attention to detail vs. less attention to detail?
[ ] Would users complain when they see pages from this site?
Placing all your eggs in one basket (the Google basket) is a recipe for future disappointment.
Google doesnít care about your rankings or whether you're making any money. They are in the
business for themselves and want to remain the leading search engine for providing the most
relevant search results.