Even though there are many good SEO tips and tricks in articles and e-books as a beginner you may still not be seeing results. So begin with the basics. There seems to be three basic principles, Keywords, Content and Backlinks. Let's start with these.
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SEO For the Beginner - Three Basic Methods

Just do a search and you can come up with many links to articles, e-books and programs that all seem to have the answers to SEO. Even though there are many good tips and tricks, as a beginner it is easy to find yourself jumping from one thing to another and still not seeing results.

There is a saying that you have to crawl before you can walk, and walk before you can run; this is also true for search engine optimization. So begin with the basics. In many books and tips about SEO there seems to be three basic principles, Keywords, Content and Backlinks. Let's start with these.

1. Keywords

Keywords and phrases are what are used in your web content that make it possible for people to find your site via search engines. Generally, when you start optimization, the first things you need to consider are the keywords that describe the content of your site. Also consider what keywords other people will use to find your website, blog or article. The basic and simplest way for a beginner to do this is:

A. Think about the topic⁄content of your site. What are the top three to five words or phrases you would use if you were to search for the product or topic that you are selling? Write them down.

B. Make sure you conduct keyword research before you begin placing them on your site. This can be done by using Google Adwords Keyword Tool, Google Traffic Estimator and Google Insights for Search.

C. Now that you have your keywords, be sure that those words are on each page of your site, especially in titles, headings and at the beginning, middle and end of each page. For articles it's a good practice to have the keyword within the first 25-50 words of the document.

One Caution: Don't assume that more is better in terms of keywords. Most search engines will flag sites with an unusually high number of keywords, terming them spam, rather than legitimate. A Keyword Density of more than ten percent is considered keyword stuffing and puts you at risk of possibly being banned by Search Engines. If you're unsure you can use an online Keyword Density Checker to check your site.

2. Content

Certainly you have heard this one before, Content is King? As cliché as this phrase is... it's true! Long gone are the days that you could use some Meta tags and throw some affiliate banners up and get traffic. Even as a beginner I'm sure you know that readers and search engines love fresh content, and lots of it. So the question is where do you get it?

A. You can use other writer's articles provided you respect the author's copyright guidelines and restrictions for use, although this is not the best option, because the content can also be utilized by hundreds of other sites. If this is the case then you run the risk of Google's Duplicate Content Penalty and your site may not achieve high ranking or even lose a top placement because of it.

Check out Google's Duplicate content page at Google's Webmaster Central. But, in the beginning this type of content is still not out of the question if you're willing to search out the newest articles and change them frequently on your site. If you want to take a look here are some sites that carry this type of content EzineAricles and Article directory USA.

B. One of the best options of course is to write it yourself, it ensures that your content is fresh and search engines love new and unique content. If you are interested in traveling this route but are somewhat apprehensive of your skills you may take a writing course. You can sign up for a free content writing e-course at Content Writing Training or search for low cost courses.There are also numerous tips on writing content that can be found with a quick search.

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Social Media Marketing All-in-One For Dummies

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.

Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy.

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