Many professional SEO companies will promise you top positioning for keywords but what does that mean to your bottom line? Although they may be able to achieve ranking and traffic for some keywords, SEO doesn't mean a whole lot if your not getting business from it.
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Three Critical Aspects of Effective Search Engine Optimization (SEO)

The primary goal of any search engine optimization (SEO) is to get your website found for relevant searched keyword terms in top positions in major search engines like Google, Yahoo and MSN. Getting your website to appear in top organic results for targeted keywords that people are actually searching is definitely a factor in producing website traffic. But equally important is the aspect of conversions.

Does your website interrupt and engage the visitor in your message, producing quality leads and loyal customers? This SEO goal is often overlooked, even by SEO professionals who charge pricey fees for search engine optimization services. And let's face it, traffic to a website doesn't mean a heck of a lot if people do not stick around and convert to leads and customers.

SEO, in order to be effective, must address three primary concerns. These include:

• Relevance
• Authority
• Conversions

This article will explain these three aspects of search engine optimization and how they are achieved.

Relevance and SEO

Relevance pertains to content, keywords and keyword phrases that closely relate to the website's purpose and add value for the visitor. A website without relevant content is not likely to achieve good positioning in the search engines. Even if the website happens to get a good page rank for some keywords, pages stuffed with keywords to draw traffic through the search engines, only frustrates visitors who can't leave the website fast enough. And the moment they are gone, you have lost these valuable visitors forever.

Relevance is effective in keeping the visitor engaged when he or she finds relevant content that rewards them with benefits, a solution to their problem, a low risk offer, guarantees and the impression that the company is reputable and can be trusted. When content is created in this manner, the included keywords result in traffic that is likely to produce quality leads and loyal customers. Sources of relevant content that may be part of a website and blog include informative articles, case studies, photo galleries, faqs and even news items. All can be a powerful draw for visitors who are looking for companies that are experts and can be trusted to deliver an exceptional product or service.

Authority and SEO

Authority is determined by the worth of the site to search engines like Google. It is measured by the quality of websites that link back to the website. There are many ways to create powerful back links that drive traffic and boost search engine rankings. Content distributed through keyword-rich articles, press releases, blogs, social network posts and RSS feeds is rapidly indexed by search engines that place a high value on updated content. This means that static content on a website has some value to SEO but higher keyword rankings come from the authority created by syndicated content that is new and ever changing.

Over time, as Relevance and Authority are enhanced through SEO, a website will increase its rankings in the organic listings. That brings us to the issue of website performance.

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Social Media Marketing All-in-One For Dummies

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.

Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy.

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