This article isnít about how to achieve a high ranking. We all know the basics.Submit your site to the major search engines, scatter a generous helping of the right keyword phrases throughout your site. This article is about what tools to use to make your job easier.
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SEO Trade Secrets - Eight Great Tools for Search Engine Optimization

About 80% of website traffic comes through search engines. And research shows, if youíre not on the first 2 pages, most people wonít find you.

This article isnít about how to achieve a high ranking. That topic has been done to death over the past few months. We all know the basics now... Submit your site to the major search engines, scatter a generous helping of the right keyword phrases throughout your site in real sentences, then get a lot of other relevant sites link to your site. Thatís it.

This article is about what tools to use to make your job easier.

1. Choosing Keyword Phrases (costs approx USD$7.50 per day)

To decide what keyword phrases to use, subscribe to www.wordtracker.com for a day and do some analysis. Simply enter a keyword and WordTracker tells you how often people have searched for that keyword in the last month or two, how many competitor sites are using that keyword, and how many searches it expects in the next 24hrs.

2. Measuring Keyword Density (FREE)

To measure the density of the keyword phrases on your page, go to www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyse. Itíll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better.

3. Check How Search-Engine-Friendly Your Site Is (FREE)

Search engines send out spiders (or robots) to investigate your site. These tools allow you to see your site from the spiderís point of view.

*  optimiser.123promotion.co.uk enter your URL and a keyword phrase and it gives you a great summary of the things you could improve.
*  www.1-hit.com enter your URL and it gives you a summary of the things you could improve.
*  Poodle tells you how many links the spider will see and investigate.

4. Check How Many of Your Pages are Indexed (FREE)

Go to just about any search engine and type site:www.yourdomain.com. The search engine will then tell you how many of your pages it has indexed.

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Social Media Marketing All-in-One For Dummies

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.

Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy.

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