SEO Trade Secrets - Eight Great Tools for Search Engine Optimization
by Glenn Murray
About 80% of website traffic comes through search engines. And research shows,
if you’re not on the first 2 pages, most people won’t find you.
This article isn’t about how to achieve a high ranking. That topic has been
done to death over the past few months. We all know the basics now... Submit
your site to the major search engines, scatter a generous helping of the
right keyword phrases throughout your site in real sentences, then get a lot
of other relevant sites link to your site. That’s it.
This article is about what tools to use to make your job easier.
1. Choosing Keyword Phrases (costs approx USD$7.50 per day)
To decide what keyword phrases to use, subscribe to
www.wordtracker.com for a day
and do some analysis. Simply enter a keyword and WordTracker tells you how often
people have searched for that keyword in the last month or two, how many competitor
sites are using that keyword, and how many searches it expects in the next 24hrs.
2. Measuring Keyword Density (FREE)
To measure the density of the keyword phrases on your page, go to
www.gorank.com/analyze.php
and type in the domain and keyword phrase you want to analyse. It’ll give you a
percentage for all the important parts of your page, including copy, title, meta
keywords, meta description, etc. The higher the density the better.
3. Check How Search-Engine-Friendly Your Site Is (FREE)
Search engines send out spiders (or robots) to investigate your site. These tools
allow you to see your site from the spider’s point of view.
optimiser.123promotion.co.uk
enter your URL and a keyword phrase and it gives you a great summary of the things you could improve.
www.1-hit.com
enter your URL and it gives you a summary of the things you could improve.
Poodle
tells you how many links the spider will see and investigate.
4. Check How Many of Your Pages are Indexed (FREE)
Go to just about any search engine and type site:www.yourdomain.com. The search
engine will then tell you how many of your pages it has indexed.
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