Improve Search Engine Ranking with Correct Keyword Density
by Herman Drost
If you are serious about improving search engine rankings, you need to check the
keyword density of your web site. In order to do this you must integrate proper keyword
phrases within your meta tags and web copy.
What is keyword density?
This is the ratio of a keyword or keyphrase to the total words (depth) on a page. It is
one of the most critical aspects of search engine optimization. To improve search engine
ranking, your keyword density must not be too high or too low.
Try to aim for a keyword density of 1% to 7%. To achieve 1% you would need to insert
your keyword or keyword phrase once for every hundred words. If you only used your
keyword once in one thousand words, this would result in diluting your keyword density.
Don't try to stuff all your keywords together, separated by commas. Search engines may
see this as spam, penalizing your rankings.
How to improve your search engine ranking
The best way to achieve good rankings, is to research the appropriate keywords or
keyword phrases related to your web copy before you even begin building your site.
If your site is already built and it's on the Internet, you may want to consider
reviewing the keywords and make the necessary changes to your meta tags and web copy.
It makes no sense to have a site that is not targeted to the right audience and expect
high search engine rankings.
If your site has a lot of graphics or flash and is short on content, you should consider
redesigning it. Search engines love content rich pages, so use images and flash sparingly.
1. Use the Wordtracker or the
overture
suggestion tool to research your keywords. These tools will show you how many times
a particular keyword was searched for each month. It's no point including keywords in
your web pages that nobody searches on.
2. The best keywords you SHOULD include on your site, are those that are very popular
(high number of searches when using the tools above), but have a low number of competing web sites.
3. Select two or three of your most important keywords related to your business and try
to use them 3-7 times for every 100 words in your web copy.
4. Incorporate these keywords or keyword phrases in your title, description meta tag,
keyword meta tag, alt tags (words that describe your images) comment tags, heading tags
and main text of your web copy.
Search engines will spider the heading tags in your web copy first (H1, H2, H3) because
these stand out from your main text.
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