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Search Engine Optimization

Don't Fear The Search Engines!
This article is for anyone who's been "scared away" from taking advantage of the vast amount of free traffic that search engines provide. Search engine positioning is much easier that they've been led to believe, and it's high time that they learned the truth. More ...

301 Redirects and Search Engine Optimization
There are multiple reasons to redirect URLs. For one, your web pages may have moved but their old URLs may still live in users' bookmarks or in search engine indexes. Without implementing some sort or redirection, that traffic would be lost to a 404 Error Page. More ...

Designing Search Engine Friendly Web Sites
Getting listed in the major search engines is important. But there are some things you should do before you submit your Web site to the search engines. You need to "optimize" your Web pages. What does that mean? It means making your pages "search engine friendly." More ...

17 Highly Effective Strategies to Increase Search Engine Rankings
Search engines are still one of the most effective ways to drive traffic to your web site. This is because it is highly targeted traffic. A person searching for a particular phrase on a search engine, gets taken to your web site. More ...

How Search Engines Work
Search engines look at text on a website to get an idea what it is about. This is known as crawling. Search engines work differently from each other and it's quite a task to master all of them in search results but careful and intelligent optimizing can really work wonders. More ...

Ten Quick and Easy Tips to Boost Your Search Engine Visibility
This article covers some quick and easy ways that you can build your search engine rankings so that you, your business, your videos, blogs, podcasts, articles, and products and services are found more easily by your target market. More ...

Web Development with SEO in Mind
When a business owner decides to bring their business to the web, generally the last thing that they think about is search engine optimization. This often leads to a client that several months down the road doesn't understand why their site doesn't get any traffic. More ...

How to Avoid Getting Black-Listed by Google
If you don't want your website to get black listed from Google, then you have to play by their rules when getting back links. Since back links are one of the most critical parts of boosting your web site's ranking in Google, a lot of people resort to link-building methods that aren't allowed by Google. More ...

Nine Tested SEO Tips
To anyone with an SEO background, there are certain basic SEO tasks that any web master, business owner, or Internet Marketer needs to be aware of. These include the following major SEO tasks. More ...

Eight Link Popularity Methods Ranked for SEO
Building a quality link network for your web site is one of the most important aspects to web site promotion. Surprisingly, some people are still involved in methods that have been proven useless and even harmful for several years. One method that seems to stand the test of time is a link exchange. More ...

A Brief Description and Basics of SEO
There are a lot of things in the computer world that people tend to find mysterious and they see as touching upon black magic. Search Engine Optimization (SEO) is one of those things that ranks way up there on the mystery and black magic scale. More ...

Do It Yourself Search Engine Optimization
A search engine optimization campaign can easily be divided in three fundamental stages: keyword optimization, web page optimization, and off-site factors. This article explains how to perform those three stages. More ...

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Social Media Marketing All-in-One For Dummies

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.

Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy.

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