Need a New Job? Try Search Engine Optimization
"It's not what you look at that matters, it's what you see." Henry David Thoreau
When Henry Thoreau said this, he was living in a different era, an era in which
the internet did not exist. For David Thoreau comprehending meta-data and link
building would be impossible but he still realized an ultimate truth. That it is
not true appearance that is significant, the way it is perceived by others is
what truly counts. For search engine optimization, this is an important concept.
In SEO, there is a lot that could be seen but it's what is perceived that
counts. It counts more that a website is perceived to be popular than if it
really is or not. However, it seems that the opposite holds true for SEO as a
career. Some perceive it in an unfavorable light, but there is a great
opportunity for those who grab it. In reality, Search Engine Optimization is a
viable profitable and opportunity rich career choice.
Search Engine Optimization is the process of optimizing a website to rank highly
on major search engines like Google, Yahoo and MSN. SEO is a subset of internet
marketing and is really a process of optimizing a website for any user (or
robot) that will visit it. Comparable to optimizing a brick and mortar store by
hanging signs and bringing in more foot traffic and inevitably more sales
because the new sign made the store more visible. Such is SEO, except the store
is a website, and the signs, traffic and visibility are all virtual.
Because of the increased use of the internet and search engines, SEO's role in
marketing and advertising has become vital to business success. Because of that
SEO has become an indelible part of any businesses overall strategy. Unless
either search engines or the internet goes away, there will always be some form
There is some speculation that search engines will evolve into personalized,
individualized and compartmentalized search, which may only include sites that
have either paid to be there or cooperated with the search service in some way.
While this may be true even in this scenario there will be a need for an "intermediary".
Someone who helps business owners with websites and users find each other.
Since the search industry growth has been huge and is expected to increase at
the same rate of current growth the need for SEO professionals has increased
dramatically. In addition, because the industry is relatively new there is no
official school to learn SEO. Therefore, there are not enough trained SEO
professionals to meet the demand of labor.
This sounds bad but for someone interested in SEO as a career this is a great
thing. There are not only many different SEO positions to choose from but also
all of them offer a great wage. And even though it is encouraged, a college
degree isn't necessary.