Ten Tips for Successful Internet Marketing Webinars
Internet marketing webinars are one of the most powerful ways on the planet to increase
your market reach, find hundreds of qualified leads at a time, and establish powerful credibility
with people that have never met you face-to-face. In your Internet marketing plan, webinars
are as critical as your website, your e-mail marketing strategy, your responsive opt-in list,
your podcasts, and your blog.
An Internet marketing webinar is an interactive session with
a remote group that is linked live through Web conference at audio conference technology. Unfortunately,
too many businesses are giving "Death by PowerPoint" presentations, which hold down results.
Interaction is a central part of what makes Internet marketing webinars so successful.
If you are currently using tele-seminars for Internet marketing or training, webinars
are a significant step up. In tele-seminars, people can't see you, your face, or your presence.
On the other hand, webinars give you a significantly improved ability to fill that gap with
fabulous, intriguing audience interaction. In your marketing presentation, when you get the
interaction piece right, webinars can act like magic to catapult your business growth.
Here are ten tips for creating successful Internet marketing webinars.
• Choose a reliable, proven Web conference technology. The foundation for
a successful event is great technology. Be absolutely sure that your web conference technology
is technically excellent and has instant technical support for meetings in progress. Does your
web conference technology have a proven record of working well across firewalls? Is it easy
for first-time users to get into your webinar? Does the technology involuntarily eject people
during live sessions? On your slides, dothe background, images, and text on your sides look
clear and free from all distortions? Importantly, if the technology doesn't work right, people
will be upset with you and their experience in your webinar, not with the conferencing provider.
Choose a technology that lets you and your presentation shine.
• Use an interactive Web conference technology. Don't make the mistake of
using a web conference technology that only shares slides. At minimum, your Web conference
technology must include two interactive features, and three is even better. First is a polling
feature that handles single-or multiple-choice questions. Importantly, the polling feature
must let you instantly share the results graphically (not just numbers) with everyone linked
to your session.
Second is a live Q&A or chat feature. At minimum, the audience can ask questions
immediately, in real time, during your webinar, and get an individual typed or voice response.
Far better is if selected audience questions can also be published to the group, along with
the response. Third is a spontaneous audience response panel or feature where the audience
can quickly respond with a simple response (like yes/no). During your presentation, it is also
important to use all of these interactive features several times.
• Use a headset. Never use the speakerphone capability when you give a presentation
or speak in a webinar. Even if your phone has an echo-reducing feature, there will always still
be echo. As a result, you'll sound far away, like you're talking from an empty auditorium.
Your voice will sound muffled; your words, unclear. All of these are very fatiguing to the
person that is trying to listen and understand you. On the other hand, a headset lets your
voice sound close and clear. Avoid wireless headsets, as the people at the other end may hear
a humming sound from your wireless connection that you can't--like you may have experienced
on a mobile phone. Wireless headsets and wireless laptops often escalate this problem. When
in doubt, test it out.
• Design your webinar presentation and for rich, relevant interaction. When
you can't see your audiences face, it's very easy to get into an "all presentation" mode. Effective
face-to-faced presenters always interact with their audience. They pay close attention to nonverbal
cues. They ask questions that elicit an overt response. They have the audience observe each
other's reaction. Consciously engaging their audience is what makes them successful. In interactive
webinars, effective presenters must do the same. When an online presenter can't see the desktop
audience's the nonverbal cues, they have to get very creative about using polls and other means
to fill that void.