How to Advertise in Email Newsletters
When you want to reach a target audience, email newsletter advertising is a great option.
The people who read email newsletters are very loyal to the person or company who sends them.
Buying ads in these newsletters is a great way to gain instant trust. Plus, you will be able
to reach out to a very specific niche.
Here is how to get started in email advertising:
Step 1 - Subscribe to as many newsletters in your niche as you can. Before you approach
any newsletter writer to run an ad, do some research. Get an idea of what topics the newsletter
carries, whether or not there is any advertising, and what type of advertising.
Step 2 - Narrow down your list to on-topic newsletters. You will get more for your money
if you just focus on specific target markets. What are the best markets for your product or service?
Step 3 - Reach out to the newsletter writer. If you have been reading their newsletter,
you will know how to best approach them. You will also know if the newsletter writer generally
does in-newsletter ads or affiliate marketing. It is important to be clear why you think what
you are selling would be good for their community. If you sell a complimentary product and
offer a good deal for them, they will be more likely to work with you.
Step 4 - Craft a special offer just for the newsletter readers. Remember, a newsletter
is a personal experience. The readers have given it permission to be delivered to their in-boxes.
You'll do much better if you show that you are a part of their community.
Step 5 - Solidify your relationship. Come through with all of your promises and stay
in good communication with the newsletter provider. This will help for future efforts. You
can also work on the relationship first, before you set up email newsletter advertising.
To make this a worthwhile experience, remember to target your efforts, build trust and
understand the community. The more of that you do, the better your results will be.
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