A Career as a Search Engine Marketer
The never ending quest for web sites to rank higher and higher in search engine results
pages has resulted in a corresponding development of entire careers that support this
goal. For a number of years now, search engine marketing has been a viable career option
for many thousands of people all over the world. In spite of its popularity however, there
are many people who still do not know what search engine marketing is all about. Even
those who have been doing it for many years may still not know all the techniques that
make for highly effective search engine marketing.
If you are interested in starting a career in search engine marketing, or if you are
already in the business and are looking for ways to increase and improve your current
capabilities, there are a few things that you should keep in mind. The following tips will
not only improve your web site's presence in the various search engine results pages, they
will also help make your web sites achieve a level of credibility that is so important in
this age of bogus web sites that focus too much on search engine optimization at the
expense of content. These are precisely the types of web pages will ultimately turn away
the audiences that you are trying to draw in.
The most important thing that you should do is to make sure that your web sites conform
to any standard requirements. Of all the millions of users on the Internet today, not
everyone uses the same browser or even the same operating systems on their computers.
Remember that search engine marketing is all about pulling in your audience and if your
website cannot be viewed, that could be a potentially huge segment of your market that you
are missing out on.
The Internet audiences of today can be a very unforgiving lot, and if you cannot
deliver the content that they seek when they need it, they will most likely just turn
elsewhere. Make sure that every single image or block of text on your web site is viewable
over a wide range of browsers and computer operating systems. The only way to do this is
of course by testing them extensively before you place them online.
Stick to proven ethical techniques in your goal of attaining high search engine results
page rankings. While utilizing methods such as link farms and keyword spamming will
possibly get you favorable rankings at the outset, these techniques are frowned upon by
search engines and your web sites will likely be booted off eventually. When you use
traditional methods to get high search engine rankings, it may take much longer before you
can see appreciable results-perhaps weeks or even months-but using them will give you the
advantage of increasing your credibility and help give your web sites a reputation as a
reliable authority in that particular field.
All the same, while traditional and time proven methods are the best way to go, you
should also strive to keep updated on new techniques that keep your search engine
marketing efforts current and competitive.
Spend a lot of time working on your copy. This aspect cannot be emphasized enough. Copy
of course translates directly into content and that is after all what you are here to
provide. For your particular target audience, make sure that you provide a number of
different articles, all of them informative and relevant. Avoid resorting to fluff or
content that relies heavily on keywords without offering much actual substance. A good
rule of thumb is to have at least one 200 world article on each of your web site's pages.
This will give the various search engine spiders enough content to index.