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Ten Important Points to Consider to Launch Your First Ecommerce Website

By Arun Kumar Biswal

A number of studies have shown that a large percentage of modern users prefer mobile commerce apps to ecommerce websites. Hence, your ecommerce website must deliver optimal user experience to beat competition and mobile commerce. You have to consider several factors to make the web store keep visitors engaged and seduce them to buy the products and services. In addition focusing the look, feel, features, and functionality of the website, you also need to explore ways to optimize its user experience. To optimize the user experience delivered by the website, you need to enhance its accessibility, usability, security, credibility and search engine visibility.

1. User

While planning and developing your first ecommerce website, you must focus extensively on the users and their choices. You must remember that a web store does not allow customers to touch, feel or smell the products physically. Hence, you must keep the users engaged by making their shopping experience fast and hassle-free. You can always keep the visitors engaged by offering products at discounted prices, providing free shipping, and keeping the shopping and checkout process simple.

2. Design

You also need to focus on the design and user interface of the ecommerce website to impress and engage visitors effectively. Unlike established brands, you need to explore ways to gain the trust and confidence of visitors. Hence, you have to include a number of elements in the website design - a recognizable logo, shopping deals, product options, product review and testimonials, and call to action. At the same time, you need to ensure that the look and feel of the ecommerce website is both intuitive enough to keep the purchase process simple and straightforward.

3. Mobile Optimization

As mentioned earlier, a large percentage of modern users prefer mcommerce apps to ecommerce websites. Likewise, most people nowadays access ecommerce websites on their smartphones, tablets or phablets. Hence, you need to ensure that the ecommerce website delivers optimal user experience on both computers and mobile devices. You can always opt for responsive web design to make the web store look good on each device with a single code base. The mobile optimization will further enhance the website's visibility on major search engine results pages (SERPs).

4. Social Elements

You need to include many social elements in the ecommerce website to impress the users. The users must have option to share the products purchased from your web store with their friends through popular social networks. Also, the social elements will help users to promote your new ecommerce website and enhance its popularity. You can even use the social elements as an efficient tool to gather information about customers and track their behaviour.

5. Search Box

No ecommerce site can display all its products on a single page. But you can always impress visitors by displaying branded goods to the visitors initially. Also, you must allow customers to check your products based on specific criterions or categories. The website must allow visitors to search and find the relevant products without any delay or hassle. Hence, you need to ensure that your ecommerce site includes a robust search box. The search box will enable users to find a specific product and buy it directly, without browsing through an array of products.

6. Shopping Cart

Your choice of shopping cart will have a direct impact on the user experience delivered by the ecommerce portal. You have option to choose from an array of open source and commercial shopping carts written in different programming languages. But you must opt for a shopping cart software that enables users to check their previous and current purchases quickly and conveniently. Also, the shopping cart must allow users to add or remove items without any hassle. At the same time, you also need to enhance the accessibility and visibility of the shopping cart by using the commonly used simple basket icon.