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Mini Site or Content-based Web Site?

By Herman Drost

Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you spend more time and create a content-based web site which contains many pages?

Let's look at some of the Pros and Cons:

Mini Sites

Pros

1. Easy to set up - you don't have to be a programmer these days to create a mini site. Web site templates or software allow most of the work to be done already.

2. Little time - you could create a mini site within one day if you have your entire content ready to go.

3. Laser focused on selling one product or service - a mini site can simply be one long sales page with an order button at the end.

4. No distractions - customers are distracted by other options on the web site. With no banners or links to other sites, the customer can be directed to purchase immediately.

5. Inexpensive to create - if you use a free hosting account (not recommended), you would just pay for registering a domain name. Paid hosting services for a mini site can be acquired for only $30/year.

Cons

1. Difficult for search engines to spider - a web site containing many relevant pages of content will tend to rank higher in the search engines than a one page mini site.

2. Lacks pages of content - mini sites often lack in-depth information about their product or service.

3. Difficult to increase link popularity - getting links from other web sites increases your link popularity. Webmasters form other sites want to link to a web site which contains valuable information that expands their visitors experience.

4. Less traffic - less pages means fewer chances for people to find your site in the search engines, thereby limiting the amount of traffic your web site receives.

Content-based web sites

Pros

1. Search engine friendly - creating a content-based page for every targeted keyword will enable visitors to enter from numerous points within your site.

2. Easy to acquire links from other sites - webmasters want to link to web sites that will expand their visitors experience by providing more information (ie articles) or simplify their tasks (ie software).