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The Importance of Color in Web Design

A website is basically a marketing tool, representing the companies, products and services it is also a reflection of the companies personality, ideologies and philosophies. It is definitely a heavy burden to carry for a mere website, but it does.

Huge corporations spend millions of dollars to determine the perfect color for the branding and packaging of their product. This is due to the fact that the perfect blend of colors increases the profitability of their product. The same rule applies to the designing of your website.

Color impacts your user on many psychological and physiological levels. Your site's color scheme can have a dramatic impact, either positive or negative on your potential success. Color is an important element of website designing. In Website designing of color is as critical as the design of graphics and layout.

Color and its Effects on Website Designing

Once a visitor has come to your site you have around 8 to 10 seconds to visually appeal to the user and turn them into customers. Since Color affects our feeling, perceptions, and interactions, you can use colors to feel a user feel welcome, comfortable, relaxed, and secure. Before choosing the colors of your website it is important to get a basic understanding of color and its effects.

Warm colors

Warm colors are based on yellows, oranges, browns, yellow-greens, and orange- reds, colors. Warm colors have a tendency to be aggressive and exciting, so it's best to apply them in small doses. Intermediary colors Purples and greens are intermediary colors that are either warm or cool, depending on amount of red or yellow they have in ratio to blue. If the color contains less blue then it is leaning towards a warm hue, and if it has more blue then it is more towards the cool side.

Cool colors

Cool colors are based on blues, greens, pinks, purples, blue-greens, magentas, and blue-reds. Cool colors tend to be soothing, calming colors and can be used in large amounts.

Neutral Colors

Neutral Colors include white, black, gray and colors that contain a large amount of gray. Neutral colors are great for back-grounds and for enhancing the effect of warm colors.


Multi-colored sites have the lowest visitation time, as a combination of warm and cool colors confuses the user. It will often make the site seem cluttered and ambiguous. So it is best to choose a couple of colors and stick to them.

Color Harmony

Too much color can be disturbing and chaotic, whereas too little can be boring. It is best to use a balance. So it's best to Use only a few different colors on a page. Avoid using an excessive amount of colors, blend and use warm and cool colors.

Computer Color Display

Computer monitors display colors using different amounts of red, green, and blue, these are called RGB color. This is an additive form of color, because red, green, and blue light in equal amounts "add" up to white light. All other colors are formed on screen by mixing the amounts of the RGB color. Since RGB color is completely different from the way colors are set in print, it has to be used differently.

Web Color

A common problem on the web is that color often does not reproduce correctly in Websites. The reason is related to bit-depth, a color may be beyond the range of the viewing display setting. Alternative colors may be reproduced, or color shifting may happen. Even if a visitor's system is capable of displaying a color, technical features like hardware age to Gamma control may cause color distortion. Such problems not only cause aesthetic problems but ay also result in visitor retention issues. Given today's technology, color management in the Web can be taxing.

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