The Importance of Color in Web Design
A website is basically a marketing tool, representing the companies, products
and services it is also a reflection of the companies personality, ideologies and
philosophies. It is definitely a heavy burden to carry for a mere website, but it does.
Huge corporations spend millions of dollars to determine the perfect color for
the branding and packaging of their product. This is due to the fact that the
perfect blend of colors increases the profitability of their product. The same
rule applies to the designing of your website.
Color impacts your user on many psychological and physiological levels. Your
site's color scheme can have a dramatic impact, either positive or negative on
your potential success. Color is an important element of website designing. In
Website designing of color is as critical as the design of graphics and layout.
Color and its Effects on Website Designing
Once a visitor has come to your site you have around 8 to 10 seconds to visually
appeal to the user and turn them into customers. Since Color affects our
feeling, perceptions, and interactions, you can use colors to feel a user feel
welcome, comfortable, relaxed, and secure. Before choosing the colors of your
website it is important to get a basic understanding of color and its effects.
Warm colors are based on yellows, oranges, browns, yellow-greens, and orange-
reds, colors. Warm colors have a tendency to be aggressive and exciting, so it's
best to apply them in small doses. Intermediary colors Purples and greens are
intermediary colors that are either warm or cool, depending on amount of red or
yellow they have in ratio to blue. If the color contains less blue then it is
leaning towards a warm hue, and if it has more blue then it is more towards the cool side.
Cool colors are based on blues, greens, pinks, purples, blue-greens, magentas,
and blue-reds. Cool colors tend to be soothing, calming colors and can be used
in large amounts.
Neutral Colors include white, black, gray and colors that contain a large amount
of gray. Neutral colors are great for back-grounds and for enhancing the effect
of warm colors.
Multi-colored sites have the lowest visitation time, as a combination of warm
and cool colors confuses the user. It will often make the site seem cluttered
and ambiguous. So it is best to choose a couple of colors and stick to them.
Too much color can be disturbing and chaotic, whereas too little can be boring.
It is best to use a balance. So it's best to Use only a few different colors on
a page. Avoid using an excessive amount of colors, blend and use warm and cool colors.
Computer Color Display
Computer monitors display colors using different amounts of red, green, and
blue, these are called RGB color. This is an additive form of color, because
red, green, and blue light in equal amounts "add" up to white light. All other
colors are formed on screen by mixing the amounts of the RGB color. Since RGB
color is completely different from the way colors are set in print, it has to be
A common problem on the web is that color often does not reproduce correctly in
Websites. The reason is related to bit-depth, a color may be beyond the range of
the viewing display setting. Alternative colors may be reproduced, or color
shifting may happen. Even if a visitor's system is capable of displaying a
color, technical features like hardware age to Gamma control may cause color
distortion. Such problems not only cause aesthetic problems but ay also result
in visitor retention issues. Given today's technology, color management in the
Web can be taxing.