Building an Effective Website
by Mike Lane
There is no question that these days you cannot successfully run an Internet
business, or in most cases any type of business, without an effective website.
Most people, unless they are very knowledgeable about the intricacies of
building websites, employ the services of professional website builder software,
such as the highly rated XSitePro.
The cost is definitely worth it when you are looking to have a website that
portrays your business in the most effective way, and want it to be eye-catching
and customer-friendly. The business owner needs the type of software that can
help him or her build a website that will reflect exactly what he or she wants
to portray, and what his or her customer need.
There are basic steps involved in building an effective website, and good
quality website builder software will help the business owner through each step
so that the process can go smoothly.
1. General concept. At the very beginning of the website building process, the
business owner should map out a plan, making an outline of what the general
concept of the website should be. Before ever starting on the website, business
owner should make specific notes about the website concept.
Business owners should realize that the professional site builder software
contains templates and ideas for building an effective website, and the software
itself can probably contribute ideas that will enhance the website experience
for everyone.
However, the business owner is the one who knows what he or she wants to portray
with the website, and how the website should work to enhance the business as a
whole. Within this framework, the concept of the website will be determined, and
the business owner, using the website builder software, can start the actual work.
2. Design. Things can get trickier when deciding on the actual website design.
An effective website needs to reflect the business in its design, sometimes in a
subtle way, and sometimes in a much more flashy way. A lot of this will depend
on the type of business. If the business is selling children toys, the design of
the website should probably be light and fun, with bright colors, whimsical
graphics, and a fun text font, such as Comic Sans.
A bookkeeping business website, on the other hand, should be portrayed in a more
mature manner, with colors such as hunter green, gold, black and burnt orange,
and a more serious font, such as Times New Roman or Arial. Though animation
would work well on the children toy site, the bookkeeping business website would
be better to have more serious graphics, such as office photographs or clip art
that depicts a serious working environment.
Everything from the title to the contact information must be considered in
designing an effective website. The business owner can work with different
possible design ideas, and then build a prototype before the website is
published. This way, the business owner can decide on every aspect of the
website design, and make necessary changes before actually launching the site.
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