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How To Create Your Logo

by Granny's Mettle

For a businessman, image is everything. Big companies invest a lot to have an attractive, dynamic, eye-catching image to brand their identity. These eye-catching visuals are commonly known as logos.

A logo is a name, symbol or trademark of a company or organization, made up of text or symbols arranged to convey a distinct and unique message. It leaves a greater and lengthier impact than words alone that's why it is the simplest and most direct way of promoting one's business. On the web, a well-defined and thought-of logo decides whether your site is worth browsing. It is literally the first piece of graphics that visitors see, that's why it is important to make that moment count.

Text or Symbol Logos

There are two types of logos: the text logos and symbol logos.

A text logo is made up of words and type fonts. Type fonts usually come in all shapes and sizes. Different strokes make impressions to different folks. A thick font may convey strength and power; while a script font can say that you’re a person of elegance and austerity. On the other hand, a slanted typeface expresses movement and motion.

Hence, your very own company name may be created as a company logo. Provide a type font that displays your intended qualities and your all set.

A symbol logo uses an image or illustration to convey an actual or abstract representation of your business. It is less direct than text. However, because of its ambiguity, symbols often leave an open space for a wider and much different interpretation of what the business is about. Symbol logos may either take on a company name, or create an entirely new symbolic meaning.

A classic example is Nike's "swoosh" logo. People did not originally associate it with the company. But because of its corporate rise and ubiquitous presence, people have grown to associate the "swoosh" to Nike. McDonald's golden arches have also developed its own identity.

Another option is to combine text and symbols to create your company logo. It could be a brief amount of text, or sometimes an abbreviation. Just remember to make the two elements compliment each other and provide the extra clarity to what your company wants to get across its target audience.

The Color of Your Logo

Color also has a lot of impact to the overall appearance of your logo. Colors can help you make a positive image or convey a wrong perception. They do influence your audience, and before a visitor would ever read your content, color would be the primary element that would attract him/her to your logo.

There are many choices to consider when deciding on the corporate logo that best exemplifies your image. However, you should also bear in mind that your logo is not only for you but also for your target audience. How your audience will perceive your logo is more important.

When deciding the logo that best describe your company and business, there are many choices to consider. Whether you choose to use text or symbols, or both, it's how your audience react to your logo that is important.

Here are a few suggestions on how you could make your logo work for you:

• The logo should be compatible with your image. Your logo should be compatible to the image you want to project. If your business is in the financial or legal industry, you will probably want a logo that is conservative in design and color. Maroon, dark teal and navy blue are popular color selections for projecting a conservative image.

On the other hand, if you are an artist, or connected with a high-tech computer company, you may opt for a logo that speaks of a more abstract and contemporary element. Different shapes and symbols are good choices for an abstract look. Using black and white for colors also provide a contemporary look and feel to your design.

• The logo should be simple and straightforward. Your logo should be straightforward to avoid confusion in your message. It should be simple because people often process an image in their mind more readily than words alone.

Another reason for your logo to be simple is that you would have an easier time later to resize and recolor it for various design purposes. The simpler your logo, the easier it is for you to re-structure. Keep various sizes of your logo, a web version and a print version. Even a black-and-white version. Always plan ahead. You may never know when or where your business will expand in the future.