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The Five Biggest Mistakes Almost All Web Designers Make
And Why These Mistakes Could Cost YOU A Fortune!
by Jason Mangrum
Huge Mistake Number 1: Creating a Website with Flash. Did you
know in a recent study, top internet marketers discovered that having a website
created with Flash, actually DECREASED the response from prospects and customers
by as much as 370 percent?
Here's why: Your prospects and customers are most likely visiting your
website using all types of different computers, connection speeds and internet
configuration settings.
What may look GREAT to one visitor, may not even appear for another! You could
very easily have shelled out hundreds or even thousands of dollars to have a
website created using the Flash technology, only to find out that some of your
isitors will never see it! (not to mention the loading times can cause your
visitor to close your site, never to return again.)
Huge Mistake Number 2: The "Internet Catalog" Approach -- You see this
everywhere. Good, honest and hardworking businessmen and women get online to sell
their products or services, and have a site created for them that contains a link
to just about everything they offer on one page. Their thinking goes along the
lines of, "...well, I don't want to leave anyone out. If they come to my site,
I want to make sure I have what they're looking for..." This way of thinking
could not be further from the truth.
Here's why: There's an ancient rule that goes back to the very beginning of
direct-marketing on the internet, taught by the richest, most legendary and
well-respected internet marketers of all time... "When you give your prospects
too many choices, they become confused and aren't sure what to do next.
Confused people never buy anything."
Huge Mistake Number 3: Optimizing Your Sales Site for the Search
Engines. You'll see this taught in nearly every "internet marketing" course,
manual or eBook out there... "You must optimize every page of your website for
the search engines!" In fact, this false teaching is accepted as "gospel
truth" so often, that most web designers will offer to do this for you at no,
or little extra cost.
What they DON'T understand is that certain words and phrases must be either
re-worded (to make it "keyword rich") or taken out completely, just to be
looked upon highly by the mighty search engines -- and this could KILL your
sales, literally overnight.
Here's why: When you or a hired web designer optimize your SALES page (i.e.
any web page designed to sell your products and services) to get a higher
listing in the search engines, you're going to have to sacrifice the pulling-power
of your sales copy (i.e. written sales material) just to get those higher
listings. Sure, this can bring you more traffic -- but what good is all the
traffic in the world, if your visitors arrive at your website and aren't
compelled enough to read why they should order your product?
For years, it has been taught that you should always try to find a "balance"
of SEO (Search-Engine-Optimization) mixed with promotional copy designed to
sell your products and services.
WRONG AGAIN! -- The truth is that you should NEVER optimize your sales page
for the Search Engines. Instead, you should create tiny "entry pages" for
each keyword related to your product or service, (highly optimized for the
Search Engines) and have them link to your main sales site! (we can show you
exactly how to do this quickly and easily and get massive targeted traffic
from the Search Engines - without ever touching your sales site!)
Huge Mistake Number 4: Having a "Graphics-Based" Website. Sure,
graphics can certainly help us to visualize a particular situation or
circumstance, product or service... But did you know that having a
graphically-driven website can actually DISTRACT your visitor away from your
sales message?
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