How to Boost Your Chances at Having a Successful Web Site
by Robin Nobles
New Web sites are springing up online by the millions. However, when they don't reach a level
of success, the Web site owners assume that you can't make money on the Internet. Wrong.
The one thing that is important to know, however, is that you do have to work to make
money online. Just like having a regular offline business, the online business needs to
be taken care of, the Web site continually updated, and the customers made to feel safe
and secure when doing business with you.
So, let's devote this article to simple things you can do to have a successful online
business. Remember that books have been written on this subject, so this article won't be
all inclusive by any means. But, for the average Web site owner, it will give you simple steps
to take to turn your online business down the right path toward achieving success.
Future of the Internet
In January of 2003, Roy H. Williams, who is widely known and respected as the "Wizard of
Ads," finally declared, "Now is the time to get in." For years, Roy has been watching and
predicting the Internet's future. Back in 1996, he declared, "The Internet is a baby born
premature." He even predicted the great dot com crash that we're still recovering from.
So what does Roy have to say about the future of the Internet? Roy says that the buying
public has finally figured out how to use the Internet and what it's good for:
specifically, "information gathering and features-based comparison-shopping."
What does Roy suggest for Web sites today?
1. Ignore heavy graphic sites and focus on providing information for your visitors.
2. Build confidence by interacting with your Web visitors and anticipating and answering their questions.
3. Don't think "advertising" - think information delivery.
4. Focus on Web site architecture (a simply designed site) and exceptional writing.
5. Help your visitors find what they're looking for within a few minutes of landing on
your site. If you make them hunt for information, they're gone.
For more information such as what was mentioned above, subscribe to Michael Campbell's newsletter.
Michael is one of the most well-known Internet marketers, and his newsletter is exceptional.
[internetmarketingsecrets.com parked domain].
For more information about Roy H. Williams and his advertising philosophies, visit:
NewsBios
So, with Roy's predictions in mind, let's look at some ways to make our Web sites
stronger, more visible, and have a better chance at being successful.
Purchase Your Own Domain Name
Having a professional image is very important on the Web, and it begins with having your
own domain name. Having your Web site located at AOL or one of the free Web hosting
companies takes away a level of professionalism.
Let's face it: purchasing a domain is cheap! Did you know that you can purchase a domain
name for $21.95 a YEAR?? That's it! From there, you'll want to use a professional hosting
company, which will provide an address for your Web site.
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