Increase Traffic to Your Website and Affiliate Products With Ezines
by Michael Fleischner
Let's begin with defining what an "ezine" is and how it can help you drive tons
of traffic to your website and help you sell products and services. An ezine
(electronic magazine) is much like a traditional magazine or newsletter.
However, it is only delivered via email. People sign up to receive ezines for
free or a monthly subscription fee. Most ezines are published weekly, but some
are published daily, monthly or bi-monthly.
Generating Traffic with Ezines (Ads) Classified Ads: the cheapest ads you can
buy. Classified ads are limited to two or three lines and placed at the end of
the ezine. Unless you place a classified ad in an ezine with 30,000 subscribers
or more, your chances of getting a response are very small.
Sponsor Ads: these are more expensive than classified ads, but will give
you much better response. Sponsor ads can be placed at the top, middle or bottom of
an ezine issue. You can include more text in a sponsor ad so it's a good way to
test your copy before going all out on a solo ad.
Solo Ads: these are the king of all ezine ads because your offer is sent
exclusively to everyone on the mailing list and gets the full attention of the
subscribers. No articles or other content is included. Solo ads can be
expensive, but they can increase your response by as much a 100 percent over
sponsor ads. You can usually expect a 10 percent response rate from a good solo
ad. In other words, if you purchase a solo ad for $100 in an ezine with 10,000
subscribers, you should expect about 1,000 highly targeted visitors.
Note: Solo ads can be purchased for as little as $10. You will usually get a
better response from a $10 solo ad sent to 500 subscribers than you will from a
$10 classified ad sent to 5,000.
Here's your step-by-step guide to successful ezine advertising.
1. Subscribe to three or More Ezines Subscribe to ezines that offer
top sponsor and solo ads within your budget. Subscribing to ezines before you place
your ads will allow you to determine the quality of the list and potential
profitability of your campaign before you spend any money. You can also make
sure your ad goes out.
2. Contact the Advertisers The surest way to maximize your results from
any ezine is to ask people who have already advertised. Take a few minutes to
contact one or more people who have placed ads similar to the one you want to
place. Tell them you're new to ezine advertising and are afraid of losing money.
Most people will be glad to help you out. And if they had a bad experience,
they'll definitely let you know.
In addition, if you see the same ad running multiple times, that's a good
indication that it was profitable. Smart marketers will run the same ad at least
three times if the first one was successful.
3. Contact the Ezine Publisher Contact the publisher to find out if
anyone has else has purchased an ad within the last month for the same product
you want to promote. This is critical because you don't want to advertise the
same product to people who may have already purchased. Here are some additional
questions to ask (if they are not stated on the website):
• Can I personalize the subject line?
• Can I personalize the message?
• If yes, what are the personalization codes?
• How often to you publish?
• When is your next opening?
• What is the maximum word count?
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