Design Web Site Around Affiliate Programs
When starting a Web business, most people choose a topic for their Web site and then
look for products and affiliate programs related to that topic. In this article, I
suggest searching for a group of related affiliate programs first, then designing
your Web site around those programs.
There are many affiliate directories and affiliate network Web sites where you can
search for the best programs. For this example, I use
Commission Junction. This affiliate
network site provides a vast amount of searchable information on over 1200 affiliate programs.
On Commission Junction's front page, click on the link "Search all advertisers". This
will take you to a page with a drop down list where you can select a category. In
order to search the information on Commission Junction, you must be a member, but
membership is free. After you login to Commission Junction, go to the bottom of the
page to "Find Advertisers & links". Here you can get a list of all advertisers, search
advertisers by keyword, or browse for advertisers.
Click on "Browse for advertisers". This takes to to a table where you can arrange the
affiliate programs based upon "EPC" or "Network Earnings". EPC is the average earnings
per 100 clicks. It reflects the affiliate programs ability to convert clicks into
commissions. Network Earnings is a rank, on a scale of one to five, of an affiliate
program based on the amount of commissions paid. In the head of the table, click on
the name of the parameter you are interested in. This rearranges the entries based
upon that parameter.
After you arrange the entries, you have to page past all the "New" programs. I guess
Commission Junction puts the new programs at the top of the list to help promote them.
As you analyze the data you will discover that the programs that pay the highest
earnings per click do not necessarily provide the highest total earnings.
Some important points:
Junction is not the best affiliate network. Their fees to advertisers are too high.
Search Google for other affiliate networks and affiliate programs.
Join several good
programs. You don't want to build your Web site around one program that may be discontinued.
Don't join too
many programs. It takes time and work to promote each program.
Don't be in a
rush to join affiliate programs. Take your time and select a profitable category and
high quality programs.
Most people get an idea for a Web site, and then look for related affiliate products
to sell. Why not research affiliate programs first? Then you can learn what categories
of affiliate products and services are going you earn you the most money. You can
then design the topic of your Web site around the most profitable product categories
and affiliate programs.