How to Make Money Selling on eBay - Price - Value are the Keys
by Bob Hamilton
For those who want to know how to make money selling on eBay, look no further than the
price - value of the items that you sell. This formula is very simple. Yet it is one of
the keys to success for many eBay sellers.
In the vast eBay marketplace most buyers seek high-value, yet reasonably-priced items.
If you want to know how to make money selling on eBay, be sure that you continually
monitor the value of the items that you plan to sell. While eBay is a gigantic marketplace
that is filled with ready, willing and able buyers, those very same buyers are
well-informed. They know what they are seeking. They know what the things they want are
worth. They know how much they are willing to pay for those items.
In its simplest form the price - value formula simply means that if an item retails for
$50.00 and it is in "new" condition, the buyer will likely not willingly spend $50.00 to
make the purchase. It will be deemed a high-value and reasonably-priced item if it sell
for less than the full retail price.
The other side of this is that perceived value, which often has nothing to do with
retail value. For example, I just saw an auction that closed with a sale for $650.00. The
product was a snowball. Even more surprising; it was a MELTED snowball! There were many
bidders for this one item. (To me, this was a small container filled with murky water.)
Obviously the retail value of a melted snowball is about zero. Yet the perceived value to
all of those bidders was much higher.
It is important that every seller know the special and unique things about items that
they sell. Is there a movie being released or re-released? Is there a shortage of the item
at a high-demand time? Has the item become popular because a well-known person has started
collecting or using it? All of these things and more go into establishing the perceived
value of an item. The higher the perceived value, the higher the final auction price you
are likely to receive.
If there is nothing 'special' about your item, the perceived value will approach the
retail price. Since buyers seek high-value AND reasonable price, expect to sell for less
than retail. However, before eliminating perceived value from the formula, really examine
your auction items for unusual characteristics. Experienced sellers know that those unique
and unusual characteristics make money on eBay for them.
For those who want to know how to make money selling on eBay, look no further than the
price - value of the items that you sell. It is a simple formula. However, selecting items
with high perceived value can make the difference between having a small container of
murky water listed and having the first snowball made from the first snow of the year.
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