How to Make Money Selling on eBay - Standout From the Crowd by Making Your Item Unique
by Bob Hamilton
Have you ever wondered how to make money selling on eBay? Whether you are a beginner or
a seasoned Powerseller, one technique that can work for you involves making your items
unique. It involves going the extra mile to create a product that has no competition.
There are many way to accomplish this task. Those who know how to make money on eBay
are limited only by their ingenuity. The following examples will provide an idea of some
of the creative techniques that you can use.
• Create a Special Report.
This strategy works in many niches. If you a little something extra about the niche
(or the product that you are selling), simply create a short report. Share you knowledge
with buyers of your items. A great way to add interest to a report is to include some
interesting details and information that you have found through research. Many buyers
will come back looking for your future items when your special report includes interesting
and unique bits of trivia.
• Create an e-Book.
While a special report may require only one or two hours to create, an e-book may
require many hours to create. However, the value of an e-book is much greater. Adding
a relevant e-book can easily add $20 - $40 in perceived value for prospective buyers.
Remember: The e-book must be written about a topic that is strongly associated with the
item that you are selling.
• Place in Special Packaging (i.e. a basket or a decorated box).
This strategy works especially well when you item is a potential gift. It also works
for a broader spectrum of items during gift-giving seasons. Simply locate an inexpensive
wicker basket or an attractive decorative gift box and place the item(s) inside. Be sure
that your photos clearly display both the item and the basket or box, and call out the
extra packaging in the description.
• Include a bonus.
A strategy that works well is to include a bonus item at no cost. The bonus item needs
to go along with the primary item well. It must make the offer seem bigger and better.
An example might be to include two washcloths with the two bath towels that you are selling.
&bul; Include a complementary product. Including a complementary product is a
variation on the bonus product idea. You are adding a product that can be used with the
primary auction item. Using our bath towel example, you might add two bars of fragrant
soap to the two bath towels.
• Offer Gift Wrapping.
Offering to gift wrap an item prior to shipping can also be an effective way to stand
out from the crowd. Free gift wrapping for birthdays or during the holidays can add value
to your product, yet really costs very little (Especially when you buy wrapping materials
at discount stores or in bulk.) and takes very little time and effort.
Your goal is make your items stand out from the crowd. Your items become unique and
only available when purchased from you. Those who know how to make money selling on eBay
know that unique items stand out from the crowd.
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