Fiverr $2,500 Earned
By Richard Peck
Fiverr is a marketplace for professional services. The name is derived from the service's
original concept - the idea that you could buy services for as little as $5. As the
marketplace has developed, and more sophisticated providers have been drawn to it,
higher-priced services are commonplace now.
If you're looking to make extra money, or even create what has been called a "Fiverr
Business", you need to understand how the system works. There are a number of "tricks"
which most people will likely not know about with it.
Initial Pointers
• Fiverr's Market Is HUGE and Varied - The underlying idea that it's only
for cheapskates is typically wrong. If you have a great product / service / skill, you'll
find many sellers are able to achieve prices of $350+ for even quite obscure offerings.
• People want to know who YOU are - The biggest problem I've constantly seen
is that the best people simply share their expertise - they don't try and wrap it in anything
fancy; they use their real name and are honest.
• You need to adapt your offering to match demand - This is the biggest
mistake most businesses make; rather than telling people what you do, you need to explain it
to them in a way which shows how it's going to benefit them.
Obviously, everybody will have their own experiences with the platform; the following is based on mine...
Fiverr's Market
The biggest thing most people don't really "get" is the scale of Fiverr's market - it's
huge. It's estimated that in 2015 alone, 8,000,000 sales were made on the platform - a gig
purchased every 5 seconds.
The point is that MOST people hold themselves back by convincing themselves the "market"
isn't that big, or it's full of people from developing countries (able to work for a fraction
of a Western person).
Whilst these ideas could hold some merit, the simple fact is that the majority of buyers
on the platform are from the West (although this is not exclusive), and therefore if you're
able to offer a quality service, there's definitely an opening.
I've found that if you're able to offer a GOOD service, for relatively competitive prices,
you'll typically attract a large number of buyers.
The key determinant in success is being able to craft an in-demand offer. I'll explain
this in a second, but along with it, you also need the belief that the Fiverr platform is bountiful
enough to support ANY service.
People Want To Know Who YOU Are
Apart from an in-demand offer, I've found the more popular "gigs" are created by people
with a particular talent / skill.
They are typically very personal with their offer (using their face as their profile
picture etc.), and will describe their experience in as a matter-of-fact way as possible.
The reason this is important is because if you're looking at offering a service on the
platform, it's by far more effective to use "yourself" as the product.
In the "business" world, we're lead to believe that people want as cheaper product as
possible - provided by faceless, corporate companies who provide conformity and rigidity.
Whilst this is true for many people, in the "online" services world, it's actually more
profitable to offer YOUR service. Rather than hiding behind some avatar, or fake username,
you can now
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