Five Profitable Services to Sell on Fiverr
By Richard Peck
Fiverr is currently the 450th most popular website in the world.
Based in Israel, it was designed to provide a "marketplace" through which people are
able to buy-and-sell small services (originally for $5 each) - which have now grown into one
of the most prolific business-service platforms on the Internet.
The beauty of the system lies in its ability to encourage sellers to create interesting
/ unique "gigs" that other people can buy. The breadth and depth of knowledge available through
the system is profound, and certainly unique. This is the core of what made it successful in
its founding year of 2010. By 2012, it had over 3 million listings on the site.
This tutorial is going to examine the most popular / profitable listings to sell on the
system. Whilst the quality of a service is by far the most effective way to achieve notoriety
on the system, what you offer and how you offer it is also extremely important... particularly
if you don't have any previous marketing / sales experience.
The core thing to appreciate is that if you're looking at sell your services, they need
to have an underlying business benefit (typically money-related).
For example, if you write articles - you need to position your service to benefit a particular
type of business (financial / medical / fitness etc). The key "selling point" will be that
your articles are backed by an expertise which not only boosts the business' underlying value,
but encourages the growth and adoption of new buyers into the business' ecosystem.
To this end, when you consider the listed services below, you must remember that it's
not the "services" themselves which are important, but the way in which they're able to provide
users with the ability to grow their business.
Whilst luck plays a massive role (getting "ranked" on the Fiverr website is of vital
importance), and gives people the opportunity to determine exactly what they're getting for
the money. If you're able to provide a good service, and present it in a way which encourages
users to adopt it for their business, you'll typically start to get decent orders regardless
of what you're offering.
What's popular?
Business Copywriting
This includes "articles", "sales copy", "about pages" and web content in general. There
are MANY non-native English speakers who are not 100% confident writing for an International
audience. The most important thing to understand about "copywriting" is that you firstly need
to be able to write lucid copy. Whilst this is a skill that can definitely be honed, it's almost
always borne through talent. To this end, if you do have an affinity for it - you need to "scope"
your copywriting service around a particular company/business/service specifically.
For example, SPXMAC (one of the most popular accounts on the platform) provide AMAZON
copywriting services (for product listings). By positioning your product/service in a very
specific way (like the above), you're basically able to provide a service which is extremely
specific and able to provide your customers / users with the ability to determine exactly what
they're getting in terms of a benefit.
Graphic Design
The human brain thinks in images; thus the ability to create "graphics" is by far one
of the most vital elements of the modern world. For this reason, Graphic Design on Fiverr is
one of the most popular services on the system. The trick with this is to be able to deliver
lucid imagery (it doesn't matter "how" you design them - so long as they look sublime). Book
covers are a perennial best seller, but other things such as "article cover art" and other
things are also popular. Again, the most important thing with this is that you're able to *show*
users what you're doing. The best way to "sell" graphics is to show them.
Articles
EVERY website and publication requires expert-level content to be provided. If you're
able to provide this, it could be a good second income for you. The important thing that needs
to be stressed here is that the content you deliver NEEDS to be expert-level. If it's finance,
you need several years' experience in the market. If you're providing medicinal content, you
actually need the experience / qualifications pertaining to that market.
The key thing with articles is to treat yourself as a contributor to someone's website. Don't
just write drivel. Write expertly, professionally and ALWAYS over-deliver on the level and length
of the content, and - most importantly - offer the content from the perspective of being an
EXPERT on a topic. Again, the thing that people are buying generally has nothing to do with the
"product" itself, but the underlying reason why it's going to make them money. To this end, you
need to be able to showcase yourself effectively by explaining how you've provided your expert
knowledge in the past.
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