Free Paid Surveys
Anywhere you go online nowadays, you will see an ad offering to pay you cash for
your opinion. Whether it's a paid survey or focus group, the idea is the same -
market research companies want your opinion and are willing to give you cash and
free merchandise for you to spend your time filling out their surveys. In this
article, we will clear up the mystery surrounding "paid surveys".
What is a paid survey?
A paid survey, or "market research survey", is a series of questions that are
presented to either an individual, or group of individuals, to see how they
perceive and respond to certain products or services. Each and every person fits
into some type of demographic (segments of human populations broken down by age,
sex, income, etc.), that certain products or services are marketed to.
For instance, athletic equipment may be marketed towards a younger, physically
active demographic, while luxury cars might be marketed towards a higher income
demographic. These online surveys are offered for free as a means to understand
certain markets better.
What is a focus group?
A focus group is another type of survey where a group of individuals are invited
to discuss a certain topic related to the company that sponsors the focus group.
You may or may not know the point of the discussion and they are often hosted by
a moderator that will guide the discussion. These focus groups can be held at a
physical location or online and usually lasts between 30 minutes to 2 hours. The
compensation can range from $20 up to $150, depending on the topic and time involved.
Why is my opinion so important?
Companies spend hundreds of thousands, if not millions, of dollars on
advertising for new and/or existing products and services. These "advertising
campaigns" can sometimes be a complete waste of time and money if the company
does not research the market that they are trying to capture. So it makes sense
for a company to see how it's products or services are received by the public,
before it invests the money and time on advertising. This is where the market
research survey comes in, and this is why your opinion is so important.
I understand all that, but why would they pay me money?
The answer to this question is very easy and boils down to one thing; Your time
is worth their money! Think about it this way...if you are going to introduce a
new type of tennis racket into the market, but you're unsure if it's needed or
wanted, would you rather spend thousands of dollars on advertising, or simply
pay 50 tennis players and find out their opinion about tennis rackets?