As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations.
Welcome to Bucaro TecHelp!

Bucaro TecHelp
Maintain Your Computer and Use it More Effectively
to Design a Web Site and Make Money on the Web

About Bucaro TecHelp About BTH User Agreement User Agreement Privacy Policy Privacy Site Map Site Map Contact Bucaro TecHelp Contact RSS News Feeds News Feeds

Victims of Sandy Hook

Stop the Slaughter of Innocents. Congress is bought and paid for by gun lunatics and gun promotion groups. If you want to live in a safe America, help buy Congress back for America. Send a donation to Mayors Against Illegal Guns, 909 Third Avenue, 15th Floor New York, NY 10022

Why Every Freelancer Should Have A Web Site

"Do I send samples, a media kit, or just the query, postcard and/or sales letter?" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How?

Outlined below are four ways a web site can contribute to the bottom line success of your business.

1. Save Postage: When prospecting for new clients, instead of sending an entire media kit, numerous clippings, and/or writing samples, simply direct your target to your web site.

A simple postcard can list the services you offer and/or products you sell. For samples of your work direct prospects to your web site, which can do a better job of selling. A web site can list client testimonials, special deals and discounts, awards the possibilities are endless.

In essence, you are selling a potential client on your business for just the cost of a postcard. Of course, you can always send a sales letter instead of a postcard. The point is, you don't have to spend a lot of money on postage up front.

If a client is interested enough from your initial postcard/letter to look at your web site, then you have a better chance of them contacting you. One could argue, the less you spend up front, the better. This weeds out the tire kickers from the serious buyers.

Can you do business without a web site? Yes. But, consider the following first.

2. Increase Revenue: Would you like to make money while you sleep? Essentially, a web site allows you to do just that. Proof?

After launching a Web site, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a Web site say their sites have generated a profit or paid for themselves. SmallBusinessComputing.com, "Internet Future Bright for Small Businesses." January 14, 2003.

This does not mean you don't have to do all those things necessary to drive potential customers to your site, i.e., market your site. A web site is simply another avenue, albeit a powerful one, for you to increase your bottom line.

Providing such info as location, photos, testimonials, price, hours of operation, et cetera, somewhat pre-qualifies clients without you ever having to meet them. This greatly increases your chances of making a sale.

A 2001 study from Cyber Dialogue reveals that 86% of U.S. adults who were online have either clicked on e-ads or gathered product information online and then made an offline purchase based on the web ads or data.

3. Stay in Touch with Existing Clients: Via your web site you can alert clients to special deals and discounts, announce new hires and promotions, advertise feedback and company awards, showcase media outlets where your business has been featured the possibilities are endless.

As postage increases, adding some type of listserv* software to your site to collect names and address of visitors is not only smart business, it's essential. Sending announcements via email is infinitely less expensive (some studies quote as high as 90%) than doing even a postcard mailing.

Staying in touch with your clients puts your business foremost in their minds when it comes time for them to purchase the type of product/service you offer.

*LISTSERV is a computer program that allows you to create, manage and control electronic mailing lists. Each list has a general (or sometimes very specific) topic of interest. It makes sending email to groups of people fast, easy, and cost-efficient.

4. Saves Time (Hence Money): Thomas Jefferson said, "If you love life, do not waste time, for that is what life is made of."

Remember, posting all pertinent information on your company web site hours of operation, location, company history, products/services offered, type of clients served, et cetera saves untold hours in phone time answering the same rote questions. This is time that can be better spent servicing existing customers (hence, making more money).

RSS Feed RSS Feed


Follow Stephen Bucaro Follow @Stephen Bucaro



Fire HD
[Site User Agreement] [Privacy Policy] [Site map] [Search This Site] [Contact Form]
Copyright©2001-2017 Bucaro TecHelp 13771 N Fountain Hills Blvd Suite 114-248 Fountain Hills, AZ 85268