If you are researching the opportunities for starting a home business, then you have heard the word "niche" or "niche marketing". For those of you who are unfamiliar with Internet Marketing, this is what a "niche"is on the internet.
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What is a Niche and How to Use it to Build Your Home Business

If you are researching the opportunities that the Internet holds for individuals interested in starting a home business, then you have heard the word "niche" or "niche marketing". For those of you who are unfamiliar with Internet Marketing, these are strange, confusing and meaningless words. You may even pull out the dictionary to find the meaning.

Think of "niche marketing" as a boutique. Shopping malls and tourist areas are full of trendy and unique boutiques that specialize in different items that cater to a certain clientele. This is what a "niche"is on the internet. It is marketing to a certain audience, to a specific audience or potential clients.

With "niche marketing", you have to streamline or focus your efforts on which "niche" or group you are trying to reach and to influence. By streamlining your efforts towards a certain audience, you will be better able to utilize your marketing budget.

Home based businesses, who primarily focus on the internet to promote their services or products need to keep in mind that the Internet is a global community. That in turn makes their business a global business. This is not the neighborhood market place. Internet businesses are marketing their products and services to the entire world, to communities across the globe. The internet has encourage and made possible communication on a global scale. This has opened up marketing avenues , across the globe, for the home business entrepreneurs. It gives a new meaning to the word, "niche".

For those just starting out in "niche marketing", research and education is extremely important. This should happen before you jump into the "shark infested waters". Niche marketing is very competitive. Therefore, you need to understand what you services and products you are promoting or selling. This will give you the advantage when you launch your business. Individuals who visit your website will want to know that they are doing business with a professional. They want to know that you can and will answer any concerns or questions they may have about your products or services.

It is important to have "opt in" and "opt out" information on your newsletter or website. Basically, this is information on how interested parties can participate or receive information from you and how they can decline to participate or receive information. If you don't provide this information, e-mail providers may see any information you send as "spam". We are all familiar with junk mail that comes in the traditional mailing system. In cyperspace, junk mail is know as spam. It is the unsolicited emails that you receive in your inbox each day.

It is important to remember to be approachable in your marketing efforts. People respond to the personal or human touch. No one likes to be a number and that includes people searching online for products or services. Be true to who you are, don't try an emulate the "guru" that promise the moon and deliver nothing but broken promises. Be realistic in your goals and prepare to work hard. Niche Marketing is not for the faint of heart, but it can be profitable when done correctly.


Anthony and Mary Funari are owners of Build Wealth America.com. Tony is a retired golf course superintendent and Mary is a traveling nurse. It was their dream to own and operate their own business. With the launch of their website, Build Wealth America.com, they are working to make their dream come true. Their website reviews and offers a great variety of opportunities, for those individuals looking for ideas and tips on starting a home business. With their diverse backgrounds, they write on a variety of topics. You can checkout their blogs at Build Wealth America.com

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