Many marketing campaigns are solely based on business names. Despite this many people, completely ignore spending time picking a good business name. This very often happens, when someone believes to have a winning business idea, and wants to kick it off as soon as possible.
Welcome to Bucaro TecHelp!

Bucaro TecHelp
Maintain Your Computer and Use it More Effectively
to Design a Web Site and Make Money on the Web

About Bucaro TecHelp About BTH User Agreement User Agreement Privacy Policy Privacy Site Map Site Map Contact Bucaro TecHelp Contact RSS News Feeds News Feeds

Victims of Sandy Hook

Stop the Slaughter of Innocents. Congress is bought and paid for by gun lunatics and gun promotion groups. If you want to live in a safe America, help buy Congress back for America. Send a donation to Mayors Against Illegal Guns, 909 Third Avenue, 15th Floor New York, NY 10022

How to Pick a Winning Home Business Name

Whatís in a name? Think of your business name as an external mask for your business. If itís something your target audience like, they would consider checking it, if they donít, in most cases you have lost a customer even before you could tell them what your product or service is. Your marketing campaign is usually like a beautiful outer covering for your business which attempts to portray it as the best business on earth for various reasons and the quality of your business name can have a great positive or negative impact on your marketing campaign. Many marketing campaigns are solely based on business names. Despite this many people, completely ignore spending time picking a good business name. This very often happens, when someone believes to have a winning business idea, and wants to kick it off as soon as possible.

Brainstorming for your name

Here are a few techniques which would help you brainstorm for ideal business names and come up with a wide variety of options to choose from.

Tools Needed:

Before you begin using the techniques below here are some tools you would need to make your brainstorming session successful.

1. A Notepad and Pen
2. A thesaurus (online of offline) - Online ones save a lot of time
3. A computer with Internet access
4. A language conversion tool (Preferably online)

Process:

Before you begin your brainstorming process, remember that you are brainstorming for ideas and the goal is to generate as big a list as possible, therefore do not evaluate or criticise any ideas, and keep the flow going.

1. Make a list of all suitable keywords you can think of, which relate to your business, or help describe your product or service.
2. Think of companies selling similar products or your competitors and note down their names.
3. Use a Thesaurus to look for synonyms of all the words you have gathered. You should have a good list of words by now.
4. Use a language conversion tool such as the one at freetranslation.com and look for French, Spanish, Italian, German, Latin, etc. meanings of your words. Some of those words can be very trendy and especially suitable for businesses targeting the youth market, or in the hotel and entertainment industry.
5. Make combinations of partial words. You can even try combinations of English + Other Languages. Although these would be suitable only to certain creative business types.

Questions to help your Shortlist Your Selections

Now you have a huge list of potential business names. But you can have only one (unless you plan to open different companies for the same business), so its time to scale down and shorten your list. In this stage your aim should be to cut down your list to 10 names. Match each of your business names against this checklist and start weeding out the unsuitable ones.

* Is the name easy to remember and pronounce?
* Is it easy to spell?
* Will it appeal to your target audience?
* Does it tell you something about what your business does?
* What are the first thoughts that you want your readers to have as soon as they hear your business name?
* Is it somewhat unique?
* Is it already in use?
* Is there something in it, which would want to make the listener know more about the concept behind the name?
* Is it a geographical name? (This can affect expansion in future)
* Is it broad enough, so that if you decide to expand your product line in the future, the name still represents them?

RSS Feed RSS Feed

Follow Stephen Bucaro Follow @Stephen Bucaro

Fire HD
[Site User Agreement] [Privacy Policy] [Site map] [Search This Site] [Contact Form]
Copyright©2001-2017 Bucaro TecHelp 13771 N Fountain Hills Blvd Suite 114-248 Fountain Hills, AZ 85268