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12 Free Tools for Your Home Business
By Bruce Scher
Home business ownership is the best way to start any business especially with no
money. With no money to put up, and no money to lose, it's a risk free proposition.
Your expenses are already fixed. There are no additional costs for rent, telephone,
utilities, or a second computer.
"Starting with a website for only $12 per month is actually how a majority of home
businesses do it," says Matt Williams. He should know. Williams and his partner recently
sold their home business start-up LiveBid.com for millions to Amazon.com.
Regardless of your background, age or present situation, anyone can start a home
business. Even if you have no credit, no business background, no experience, or no
education, these proven 12 free tools can be used for jump starting your home
business idea into reality.
Jay Reiss, mail order consultant, said "I started my home business 20 years ago,
because I had no money to spend on office rent. Now, my ads are responsible for
millions of dollars in sales. It's certainly possible if you try, even Apple Computer started
as a home business."
Building up Your Home Business Website Traffic
One of the fantastic free tools your home business will have at it's finger tips is email.
Allowing you to communicate with new visitors as well as repeat customers, at no cost.
Nothing for postage, envelopes, paper or printing, a perfect price for a home business.
To build up your home business, you will need to capture the email addresses of visitors
when they come to your home business site. You will need to offer them something in
exchange for giving you their email address. Go to your home business competitor's
websites and see what they offer new visitors.
Another important feature of email is using the signature tag line at the bottom of your
outgoing emails to communicate your slogan or something unique about your home
business. Think of this as another free marketing opportunity to tell potential customers
about your home business.
12 Free Tools for Your Home Business
1) Free Domain Name Registration. Your home business domain name registration is
free. webhosting.yahoo.com
2) Free Home Business Fax Number. Receive incoming fax as email.
www.efax.com
3) Free 100 Hottest Home Business Ideas. Home business owners survey of best opportunities.
www.homebusinessfree.com/home-business.htm
4) Free Search Engine Submission. Google is a must for your home business and it's free.
www.google.com/addurl.html
Making Your Home Business Visitors Customers
As you build up your email addresses, you will want to stay in touch via email with
visitors and customers alike, to promote your home business in their mind, and to sell
your goods and services. You will need separate lists of visitors and buyers, and tailor
each message accordingly. New customers have a short life span so you have about 5
messages to sell them. Frequent buyers are the life blood of your home business and
should be treated as such.
Get testimonials from frequent buyers explaining what they love about your home
business. Display it on your website and in emails. Thank them for the testimonial and
send them a small gift of appreciation. You will be surprised how a free gift excites, and
gets them to tell their friends and co-workers about your home business.
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