Handmade Jewelry for Fun and Profit
By Jennifer Hisir
Customer respect, trust and loyalty are the most important factors influencing the success
of any business. Keeping your customers coming back can be achieved by focusing more on the
marketing side of the Handmade Jewelry and wholesale jewelry business. You must earn credibility,
respect, trust and loyalty with your handcrafted jewelry prospects to turn them into wholesale
jewelry customers that will stick with you over time.
You need to consider some basic principles of sales and marketing. There are thousands
of books written on how important it is to build relationships with your clients. There is
little doubt that it is a great strategy, but how you go about doing it is the bigger question.
To find the right answers, simply think of who you do business with. In many cases, you might
even refer to these people as your friends and business partners. It is likely they have earned
some level of trust and credibility with you.
You might have an ongoing wholesale jewelry business relationship with a person for many
years and you obviously view that person as an expert in their field of handmade jewelry retail
sales and marketing. They have most likely built trust, credibility and loyalty with you over
time by giving you sales feedback, new product advice and making payments on time. Trust and
respect is a two way street and everyone has a part to play. Your part is to create unique
jewelry designs in handmade earrings and unique bracelets styles with great quality and low
price. Their part is to feature your handmade jewelry in their gift stores and pay on time.
There are no shortcuts in developing life long customers. To draw an analogy, it is like
keeping your body in shape. There are all sorts of crash diets out there, and some of them
might even work in the short term, but the only long term way to keep your body in shape is
to eat the right foods, and exercise on a regular basis. The same is true with handmade jewelry
and wholesale jewelry marketing. There are many get rich quick marketing schemes out there,
but they will only yield short term success at best.
The handmade jewelry business is not a get rich quick scheme, but it is the vehicle that
will lead you down the path to developing strong business relationships with your wholesale
jewelry customers. By delivering great quality handmade jewelry combined with super customer
service, your handcrafted jewelry customers will start viewing you as an integral part of their
retail business. Once you have that trust and loyalty, your wholesale jewelry customers will
become long time clients.
Try to solve customer problems or complaints to the best of your ability and quickly.
If anything needed to changed or fixed try to do it as soon as you can. This will show your
customers how you value their needs and built trust and loyalty. Everything will come back
to you as you handle the problems especially when your customers are re-ordering your new jewelry
gifts additions. They would not hesitate to order everything new. The harder it is for a customer
to speak to a human being when he or she has a problem, the less likely it is that you will
see that customer again.
Go the extra distance and meet customer needs. Train your staff to do the same. Customers
will always remember being treated well. We will achieve this by putting yourself their position
and treat them. By giving them some discount on your unique artisan jewelry you would not loose
much but you will gain their heart.
Communication is very important it could be a telephone call, a brochure about your new
handmade bracelets, earrings and necklace design additions or holiday greeting card, reach
out to your steady customers.
In short, to build customers trust and loyalty is something that a handmade jewelry and
wholesale jewelry business has to work on for a long time. This does not happen over night,
especially if your business has not been establish for a long time and do not have to many
recommendations to talk about. It is very easy to tell your new customers how honest you are
if you do not have any other wholesale account to vouch for you it will be difficult for them
to take your words for it. This is something that you have to show your gift shop owners with
your actions with treating them well, being friendly and shipping their orders on time.
There is no substitute for customer trust, respect and loyalty. Once this is achieved
your wholesale jewelry customers will try your new designs of handmade earrings and handmade
bracelets without questions. They will continue to sell your handmade jewelry for many years.
The best customer is a satisfied customer and often they will refer other wholesale jewelry
clients to you because you have invested the time and energy to build their trust and loyalty.
The artisans of Copper Reflections have been making handmade jewelry, wholesale jewelry
and unique gift ideas since 1985. We are specialized in
animal jewelry, wildlife and Native American jewelry, each piece is carefully designed
and handcrafted especially for you. Our designs are silver plated and diamond cut on copper
handcrafted jewelry and unique gift ideas.