Start a Cat Day Care Business
By Veronica Postolski
Summer is here and you might find yourself thinking to yourself that making any change
to your cattery is insane. Your facility is at maximum capacity every day, and you've got to
ensure that your business runs smoothly. Fortunately, large changes aren't necessary to ensure
that you keep up the busy holiday momentum throughout the year. You might be surprised to learn
that by making small changes to the way that you market your cat business you can attract more
clients and increase your revenue.
When prospective clients search for catteries, they often choose the one that has great
amenities and that makes a positive first impression. So, the easiest way to make sure that
your facility is seen in the best light is to optimize your website and social media. Your
best cattery already exists... so let's talk about how to market it to attract more customers
and increase your revenue.
Clarity is Essential
Your cattery can benefit immensely from examining the wording on your website and other
social media platforms to ensure that it conveys the right message. You want to make sure that
your wording is clear and easy to understand. This can be achieved fairly easily by simply
altering/changing some of the wording on your site. Go through your website objectively, pretending
to be a new customer (or even enlist a friend to do this) and look for wording that might be
unclear. The tone of your website should be fun and professional, but make sure that your wording
is clear when it comes to your policies.
Do you have a cancellation fee, require certain vaccines, or request that owners keep personal
items at home? Be firm with your wording to reduce the risk of it being interpreted the wrong way.
A great example would be: "We ask that all personal belongings remain at home," as opposed to
"Personal items should be left at home." What's the difference? Saying "we ask" conveys a firm
stance on the issue, where "should" implies that leaving personal items at home is recommended
but optional. Being straightforward with your wording sends the message that your business is
honest, which is a great first impression to give!
Photos Speak Volumes
Your website, Facebook page, and Instagram account are some tools that you can use to
help your cattery create a great first impression, as they are often a customer's first interaction
with your business. The first step is to make sure that you have an easily identifiable logo
that allows your clients to differentiate your cattery from others in the local area. This
reduces the chances that your business will be confused with others offering similar services.
Odds are that your website already has photos of your facility, but choosing the right photos
based on the things that people search for in a cattery is key to gaining more customers. Some
types of photos to include:
• Your clean and spacious cat accommodations
• The ample space between your cat kennels, or the sneeze-proof partition that prevents cats from sharing sicknesses
• The toys and scratching posts that you provide for entertainment
• The area that you clean/sanitize the items that the cats come in contact with
• Any outdoor access areas or viewing areas where the cats can sit and enjoy some outdoor stimulation
• Security features that you have such as fences, double gates, a fenced in
"security area" to prevent cats escaping during feedings or cleanings, etc.
• Any exciting features that make your facility different from the competition
• Cats receiving one-on-one attention and having fun
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