How to Make Big Money Speaking
The National Speakers Association indicates that the average speaker's fee is $3,500,
plus travel expenses. Imagine if you could make that kind of money talking about something
you love. Well, you can! Almost any subject can be a good foundation for building a
speaking business. And, you can do it with little or no experience or capital. Here
are the steps required to enter this lucrative field:
Choose a Subject to Speak About
Whatever area of expertise you have, it’s likely that there are people who would like
to hear you speak. Many motivational speakers have gotten wealthy giving advise on business,
money, success, health, or happiness. If you're a relationship expert, you're sure to find
women's groups who want to hear about how to improve their marriages. If you’re a gourmet
chef, you could find cooking classes who’d love to hear your secrets for making high-class
meals in a hurry.
Decide on the Length of Your Seminar
A seminar can be anywhere from several hours to several days in length. Whatever the length
of your presentation, you’ll want to divide it into three parts: The beginning, the middle,
and the end. Your beginning will be your introduction – which is your opportunity to hook
your listeners' attention. Your middle will contain the substantial information that you'll
share. And finally, you'll have an ending where you'll sum up what you presented. If you
do wish to market additional "back-end" products, likes books and DVDs, this is the time to do so.
Create Your Marketing Plan
There are many different options as far as earning money as a speaker is concerned. You
can directly market yourself to organizations that might hire you. For example, if you have
a wealth of knowledge about fishing, there are many fishing clubs that might want you to
speak at one of their events. In addition to recreational activities, virtually all
business trade groups present speakers to their members. And, you could even approach
companies that have employees that could benefit from your knowledge.
Use a Speakers Bureau
A speakers bureau keeps a database of speakers from diverse fields and initiates the
introduction between speaker and client, and supports both parties through the stages of
the booking and logistics process. While many of these bureaus specialize in celebrity
speakers, there are others that book speakers for less prominent events where a speaker
only needs to be well qualified to do the presentation. An Internet search with the term
"speaker's bureau" is a good place to start.
Hold Your Seminars Where You Can Market the Event Directly to the Public
While this can be done on a national basis, the easiest place to start is locally. You either
rent use of a facility to hold the seminar or perhaps partner with an entity with a facility
and then promote the event. You can use traditional advertising methods like newspapers and
radio or if you have a target audience that is identifiable, you may want to use direct mail.
Have you ever been to a seminar on something like wealth building that was promoted in the
newspaper? These are always been packed with hundreds of people.