How To Start Your Own Carpet Cleaning Business
By Stoyan Stoyanov
There are two fairly new, and very important conditions existing in the world today that
have not only made the carpet cleaning industry a "billion dollar business," but also practically
guarantee your success as an entrepreneur in this field.
First, almost all homes and office buildings built since 1960 have wall-to-wall carpeting.
Secondly, the replacement costs and the cyclical faltering of the national economy have caused
people to want to make what they already own last longer, especially in the case of carpeting,
which is a sizeable investment.
Professional Carpet
Cleaning Machine
Most businesses employ janitors or janitorial services to vacuum their carpets after
hours daily, and then "master" carpet cleaners to deep-clean them every three months or so.
Homemakers also generally vacuum their carpets perhaps several times a week, and then hope
to deep-clean every spring or fall, depending on the kind of household traffic, and on their
budgets.
It's true that people everywhere try to save money by handling these jobs themselves.
However, empathy with the people, and an understanding of this trend, should be neither cause
for alarm nor a deterrent to your success in this business.
Most people are just too busy to handle all their do-it-yourself projects. They continually
put off until later any chore that requires special equipment . This is especially true with
carpet cleaning, because deep down, they're fearful of botching the job. Thus, they're more
than willing to pay an expert or a specialist to do this kind of work for them
It doesn't take any special education, skill or experience to operate a professional-type,
deep-cleaning carpet cleaner. Yet, from, your first job onward, you should project the image
of a thoroughly experienced expert in your field. And, we're going to show you how you can
get started in this business, and make $300 or more per working day, with virtually no investment!
The important part of this business - or any other business - is the owner-operator's
"sense of marketing" and salesmanship. Make no mistake about it, all businesses succeed through
marketing strategies and salesmanship. You won't be selling a product with this business; you'll
be selling a service. And the selling of services is often more difficult than product sales.
Therefore, it will be to your benefit to learn all you can about selling. Then, you should
continue to add to your knowledge through an ongoing program of learning. Keeping up to date
and being aware of successful selling ideas and methods will add to the total success of any
business person.
Even before the acquisition of equipment, you need customers. Your prospects are all
the businesses and homes with carpets in your area. Your problem is going to be in reaching
these prospects, impressing upon them the benefits of your service, and getting them set up
with an appointment for you to do the work.
We have found that the least expensive and most productive method of reaching these people
is by way of neighborhood "hand-out" flyers or announcements, delivered door-to-door by Brownies
or Cub Scouts, or members of other youth organizations. These flyers are advertisements or
announcements of a "Carpet Cleaning Special," printed on 5 1⁄2 by 8 1⁄2 sheets of
paper that invite the recipients to call you for an appointment.
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