Start a Cupcake Business Today
This book gives you with the knowledge and skills you need to start and successfully
grow a cupcake bakery anywhere. In addition to reviewing current trends and business
basics, it covers every aspect of writing a business plan including: Researching your
demographic; Marketing and promotion; Legal structure and licensing; Financial
forecasting (sales, cash flow, budgets, etc.).
Written with consultation from over 50 health, agricultural and municipal business
departments you will be guided through the process of getting legal. It cuts through
the red-tape to alleviate the anxiety most people experience when dealing with health
inspectors, tax collectors and licensing agencies. You will receive the latest
guidance about the insurance you should have, your tax responsibilities, the most
common equipment and construction requirements, how to work and negotiate with your
future landlord, what needs to be in a lease, your responsibilities for food safety,
and much more.
You will learn the best locations for YOUR business; Space design and lighting to
maximize efficiency and sales; How to be a strong presence in your community through
traditional and web-based marketing. Understand how to get the TOP results from
search engines and the best results from Facebook and Twitter. Bonus items including
forms, checklists, contracts and more are also provided.
Excerpt: Bakery Trends
It used to be commonplace for every community to have at least one "mom and pop"
bakery where consumers shopped for all their bread goods such as cakes, dinner rolls,
Italian bread for pasta night, deserts, etc. In the last twenty years, grocery store
chains Walmart, Costco and others have moved into these markets and have driven many
full-service bakers out of business. Even before the economic crisis of 2008, a
bakery decline was occurring for the last decade, driven in large part to increased
competition in the full-service arena.
Smart entrepreneurs have adapted and responded to the market conditions by
developing specialty niches that consumers seek. Cupcakes are just one niche within
this market. Their rediscovery is due in part to the popularity of reality TV shows
featuring cakes and cupcakes.
Trends that have emerged throughout the food industry such as premium ingredients,
internationally influenced flavors and the slow food movement are creating a new
breed of bakeries. Growth areas include:
• heart healthy
• farm fresh
• allergen free
• fair trade (chocolate)
• international and layering of exotic flavors
• green (locally produced)
• quick and convenient (mobile vending)
• indulgent - premium gourmet
• grazing - unique treats offered by small operations conveniently located